The first step of brand design is the discovery meeting, where we learn about your business, target audience, and brand vision. We’ll discuss your goals, values, competitors, and aesthetic preferences to gather insights that guide the design process and align with your brand identity.

Then the logo concept stage starts, followed by the iteration stage and then the finalization stage. The final product should be memorable and aligned with your mission. The logo will be supplied in jpeg, png, svg format for both print and digital applications. Additional formats available upon request! Two Mood board will also be created that illustrates design direction for your brand based on insights from our meeting and selected logo. Suggested font styles, brand colours, textures, etc will be showcased here. You choose one of these mood boards to move forward with.

Once the mood board has been selected we proceed with an digital mood board (pdf) including the following: - Logo/s and usage guide - Brand Colours (CMYK, RGB, HEX) - Brand Typefaces - Graphic Elements - Photography usage Additional design elements, such as iconography, photography usage guidelines, and custom templates (e.g., business cards, email signatures, letterheads, and banners), can be added. These additions will ensure a cohesive and professional visual identity across all platforms. The extra work will be billed at an hourly rate of $55.