What's included

• Branding Strategy and Guidelines

  Branding brief: A document summarizing the project's goals, target audience, brand personality, and key messaging. Branding strategy: An outline of the overall approach to the branding design, including design principles and concepts. Brand guidelines: A comprehensive document detailing logo usage, color palette, typography, imagery style, and tone of voice.

• Logo Design

  Primary logo: The main representation of the brand, which encapsulates its essence and values. Secondary logo variations: Alternative versions of the primary logo to suit different applications and spaces. Icon or symbol: A simplified version of the logo that can be used as a standalone element.

• Visual Identity

  Color palette: Defined primary, secondary, and accent colors for consistent brand representation. Typography: Recommended fonts for headings, subheadings, body text, etc. Imagery style: Guidelines for the types of images and visual elements that align with the brand's aesthetics.