Visual identity

Gustavo Januario

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About this service

Summary

Creating a visual identity, I start by researching references to bring inspiration as the project progresses, after researching and getting inspired I start to draw some sketches to put the idea into practice. Then I make some versions to present to the client and see if he approves so I can continue with the progress, after the project is finished I finish putting together a presentation with the visual pieces and deliver it to the client along with the editable files and the loose files. in a folder.

What's included

1. Start from the beginning.
Approach the customer to understand what they are looking for and what type of personalized service and product will be!
2. Set the acceptance requirements and deadlines for your listed deliverables.
After the first contact with the client, I start asking questions to better understand the project idea and start putting together a moodbar with references.
3. Create a process for deliverable approval.
I develop some project sketches and separate 3 versions to present to the client and see which one they liked the most.
4. Visualize the end product.
If I have to redo it or if the client doesn't like the versions, I get their opinion on what needs to be improved and I redo it again.
5. Measure the deliverables’ success.
If the client approved some of the versions I developed, I start finalizing the project and bring the final version for evaluation.
Project Approved and Completed!
As soon as the project is approved, I finish it and deliver it to the client :)

Example projects