What's included

• Brand Handover

  Brand Strategy: This document outlines the overarching strategy for the brand, including its mission, vision, values, target audience, positioning, and key messaging. It serves as a guiding document for all branding efforts. Brand Identity Guidelines: These guidelines define the visual elements of the brand, such as the logo, color palette, typography, iconography, and imagery styles. They provide clear instructions on how to use these elements consistently across different mediums and applications. Logo Design: The logo is a key visual representation of the brand. Clients can expect to receive various logo design concepts and iterations, ultimately leading to a final version that encapsulates the brand identity. The deliverables may include different file formats and color variations for different use cases. Stationery Design: This includes the design of business cards, letterheads, envelopes, and other stationery items that carry the brand identity. Stationery designs ensure consistent branding across different communication channels. Brand Collateral: Clients may receive designs for various marketing and promotional materials such as brochures, flyers, posters, banners, social media graphics, and advertisements. These collateral designs align with the brand identity and help maintain a consistent visual presence across different touchpoints. Brand Messaging: This includes the development of key brand messages, taglines, and copywriting guidelines. It ensures that the brand's voice and tone are consistent across all communication channels and effectively resonate with the target audience. Brand Style Guide: A style guide provides detailed instructions on how to use the brand elements consistently and cohesively across different mediums. It covers guidelines for typography, color usage, imagery, tone of voice, and other visual and verbal aspects of the brand. Brand Assets: Clients may receive a collection of digital assets such as logos in various file formats, icon sets, image libraries, and templates for presentations, social media posts, and other marketing materials. These assets facilitate consistent branding across different channels. Brand Launch Strategy: In some cases, branding agencies may provide recommendations or a strategic plan for launching the new brand or refreshing an existing one. This may include suggestions for rollout timelines, promotional campaigns, and communication strategies.