Stage 1: Discovery
1. Initial consultation to discuss project goals, target audience, and brand vision.
2. Questionnaire to gather information about your business, values, and unique selling points.
Stage 2: Research
1. Market analysis and competitor research.
2. Identification of brand positioning and unique value proposition.
3. Development of a brand strategy document.
Stage 3: Concept Development
1. Brainstorming and ideation sessions.
Stage 4: Refinement
1. Feedback and revision cycle.
2. Finalization of logo design.
Stage 5: Brand Identity Development
1. Design of supporting brand assets:
- Color palette
- Typography
- Stationery (business cards, letterhead)
- Social media assets
Stage 6: Delivery and Implementation
1. Final files delivery (vector, raster, and web formats).