What's included

• Strategy Development

  Comprehensive SEM strategy document Keyword research and targeting plan Competitor analysis and benchmarking

• Campaign Setup

  Google Ads account setup (or other platforms like Bing Ads). Creation of ad groups, campaigns, and initial ad copy. Selection and integration of ad extensions (e.g., sitelinks, callouts, etc.).

• Creative Assets

  Text ad copies for each ad group. Banner ads for display campaigns.

• Tracking and Analytics

  Implementation of conversion tracking (e.g., Google Tag Manager, Analytics). Integration with CRM or other analytics tools. Setup of UTM parameters for campaign tracking.

• Campaign Optimization

  Ongoing keyword bid adjustments. A/B testing of ad creatives and landing pages. Negative keyword management.

• Performance Reports

  Weekly or monthly campaign performance reports. ROI and conversion analysis. Recommendations for ongoing optimization.

• Google Merchant Centre & Product Feed

  Product Feed Setup & Optimisation GMC Setup & Optimisation