Search Engine Marketing by Kristina KatalinićSearch Engine Marketing by Kristina Katalinić

Search Engine Marketing Kristina Katalinić

👵 Senior Google Ads Strategist 🌐 | Crafting Success with PPC and Search Engine Advertising | Transforming Clicks into Revenue and maximizing your business potential 🎯

What's included

Strategy Development

Comprehensive SEM strategy document Keyword research and targeting plan Competitor analysis and benchmarking

Campaign Setup

Google Ads account setup (or other platforms like Bing Ads). Creation of ad groups, campaigns, and initial ad copy. Selection and integration of ad extensions (e.g., sitelinks, callouts, etc.).

Creative Assets

Text ad copies for each ad group. Banner ads for display campaigns.

Tracking and Analytics

Implementation of conversion tracking (e.g., Google Tag Manager, Analytics). Integration with CRM or other analytics tools. Setup of UTM parameters for campaign tracking.

Campaign Optimization

Ongoing keyword bid adjustments. A/B testing of ad creatives and landing pages. Negative keyword management.

Performance Reports

Weekly or monthly campaign performance reports. ROI and conversion analysis. Recommendations for ongoing optimization.

Google Merchant Centre & Product Feed

Product Feed Setup & Optimisation GMC Setup & Optimisation

Kristina's other services

Marketing Strategy$80 /hr

Cover image for Conversion Tracking Setup

Conversion Tracking Setup$80 /hr

Starting at$80 /hr

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