Develop a multi-platform social media strategy for TikTok, Instagram, YouTube to drive growth, acquisition and sales.

OVERVIEW

Brand development: visual, voice, look and feel

Establish goals, objectives, KPI's

Market research: social listening, competitor analysis, audience insights, trends

Strategy development: content, promotional, engagement

Content creation: creative direction, design, manage photo and video production, copywriting

Execution + Management: content calendar, scheduling, posting

Reporting: weekly performance reporting, insights and recommendations

SOCIAL STRATEGY + EXECUTION

Create, curate, and manage all published content (images, video, written)

Establish relevant content types and topics

Produce photo + video shoots: mood boards/ creative direction, shot list

Manage and oversee content calendar and project timelines

Copywriting and hashtags

Establish cadence for posting, schedule and publish using automated systems

Paid ad campaigns to maximize ROAS