Are you looking for a product design SME? Look no further! Leveraging my proven experience as a design consultant for Fortune 100 companies across multiple sectors, this service is ideal for businesses in sectors like real estate, SaaS, B2B, B2C, and finance, this service is designed to improve the user experience and interface of your digital products. Whether you’re looking to develop a new product or refine an existing one, our expertise in UX/UI design can help you achieve a competitive edge, enhance user satisfaction, and ultimately increase conversions. From dashboards to web apps, I can bring your vision to life.

Process

1. Discovery and Strategy

Client Meeting: Begin with a meeting to understand the client's vision, goals, target audience, and key functionalities desired in the web application.

Market Research: Conduct research to understand industry trends, competitor products, and target audience preferences.

Strategy Development: Define the product strategy, including user personas, user journeys, and the core value proposition of the web application.

2. Ideation

Content Audit: If redesigning an existing product, perform a content audit to determine what to keep, modify, or discard.

User Flows/Information Architecture (IA): Develop the IA to organize the content and features of the web application in a user-friendly manner.

Wireframing: Create low-fidelity wireframes to outline the basic structure of the web application's pages, focusing on layout and UX without yet incorporating visual design elements.

3. Design

Mood Boards: Create mood boards to establish the visual direction, including color schemes, typography, and UI elements.

High-Fidelity Mockups: Design high-fidelity mockups for key pages, incorporating the visual identity and detailed UI elements.

Responsive Design: Ensure designs are responsive, adapting to different screen sizes and devices. Utilize a mobile-first approach, designing for smaller screens before scaling up to tablets and desktops.

4. Prototyping and User Testing

Interactive Prototypes: Develop clickable prototypes that simulate the user interface and interactions of the web application.

User Testing: Conduct user testing with prototypes to gather feedback on usability, aesthetics, and overall user experience. Use findings to refine the design.

Iteration: Iteratively refine the design based on user feedback and stakeholder input, ensuring the solution meets user needs and business goals.

5. UI Development Guidelines and Handoff

Style Guide: Create a comprehensive UI style guide detailing the design system, including colors, typography, grid systems, and UI components.

Design Specs: Provide detailed design specifications for developers, including responsive breakpoints, animations, and interaction details.

Asset Preparation: Prepare and organize all design assets for development, ensuring they are optimized for web use.