The color palette details the color codes for your logo, and the color variations the logo can be duplicated in, offering you flexibility in how you apply your logo consistently across various mediums and branded material. The brand guide, details best usage practice for the logo and how its presented, including suggestions for potential type pairing, spacing, proportioning, etc.

Once I create the initial concepts (based on our first brief and info you share) you will give me your very detailed thoughts on the concepts I share. You take some time, mull it over, while we will discuss how you feel about them, and how we can improve on them to get more in line with how you envision the logo and your general brand. Don't forget though, this is a collaborative process, so we're bouncing thoughts off each other as we fine-tune the vision and the inevitable final piece I create. If you need one or several more rounds of revisions than included in the offering, I am happy to provide additional revisions, however, be aware they will attract an added cost. The aim is always for you to be completely satisfied with your logo.