UX Audit & Conversion Optimization (CRO) by Adekola DurodolaUX Audit & Conversion Optimization (CRO) by Adekola Durodola
UX Audit & Conversion Optimization (CRO)Adekola Durodola
Cover image for UX Audit & Conversion Optimization (CRO)
Most digital products don’t have a traffic problem—they have a "leaky bucket" problem. I provide a high-level UX Audit & Conversion Optimization service that identifies exactly where and why users are dropping off. By combining heuristic evaluations with data-driven behavioral analysis, I transform your current friction points into growth opportunities. My audits have led to results like an 80% increase in retention for Fintech apps and a 12% boost in customer satisfaction for enterprise platforms. What Makes Me Unique
Results-First Methodology: I’ve supported a €118.9M market cap resurgence by optimizing UX. I don’t just find bugs; I find revenue.
The "Design + Build" Context: Because I build in Framer and Webflow, my recommendations are technically feasible. I won't suggest "pie-in-the-sky" ideas that your developers can't realistically ship.
AI-Accelerated Auditing: I use AI-driven tools to process quantitative data and session recordings 30% faster, allowing me to deliver a comprehensive 120+ page insight report in days, not weeks.

What's included

Comprehensive Heuristic Evaluation
A professional "health check" of your product based on established usability principles (Nielsen’s Heuristics). I identify broken links, navigation hurdles, and visual inconsistencies that confuse users.
Conversion Funnel Analysis
A deep dive into your most critical paths (Sign-up, Checkout, Onboarding). I pinpoint the exact moment of friction and provide a roadmap to reduce "time-to-value," ensuring more users reach their "aha!" moment.
Behavioral Data Insights (Heatmaps & Replays)
Using tools like Hotjar or Mouseflow, I analyze real user sessions to see where they struggle, loop, or "rage click." This turns "I think" into "I know" based on actual user behavior.
Prioritized Action Report
A detailed report categorizing every identified issue by Severity (High/Medium/Low) and Effort. You get a clear, actionable list of "quick wins" for immediate ROI and long-term strategic improvements.
Redesigned Key Flows (UI Concepts)
Unlike a standard auditor, I provide high-fidelity UI concepts in Figma showing how to fix the top 2-3 most critical issues identified during the audit.
Accessibility (WCAG) Review
A check to ensure your product meets global inclusivity standards (WCAG 2.1 AA), expanding your reachable market and ensuring legal compliance.
FAQs
A standard audit for a landing page or MVP takes 3–5 days. For complex SaaS or Fintech platforms, a deep-dive audit typically takes 2 weeks.
Yes, for the most accurate results, I’ll need "view-only" access to your Google Analytics, Hotjar, or internal data tools. If you don't have these, I can help you set them up as part of the audit.
An audit is an expert-driven "diagnosis" based on proven design standards. User testing is watching real people use it. I often recommend a Full-Service Audit which combines both for the most complete picture.
While a one-time audit provides a massive "quick win" boost, CRO is best as a continuous process. I offer monthly CRO retainers for teams looking to constantly A/B test and iterate.
UX Auditor: The "doctor" diagnosing your product’s health. CRO Strategist: The growth partner identifying revenue opportunities. UI Designer: The specialist providing the visual solutions to the problems found. Accessibility Consultant: Ensuring your product works for everyone.
Starting at$1,000
Schedule a call
Duration1 week
Tags
FigJam
Figma
Google Analytics
Hotjar
Maze
Auditor
CRO Expert
UX Researcher
Service provided by
Adekola Durodola proBerlin, Germany
5.00
Rating
7
Followers
UX Audit & Conversion Optimization (CRO)Adekola Durodola
Starting at$1,000
Schedule a call
Duration1 week
Tags
FigJam
Figma
Google Analytics
Hotjar
Maze
Auditor
CRO Expert
UX Researcher
Cover image for UX Audit & Conversion Optimization (CRO)
Most digital products don’t have a traffic problem—they have a "leaky bucket" problem. I provide a high-level UX Audit & Conversion Optimization service that identifies exactly where and why users are dropping off. By combining heuristic evaluations with data-driven behavioral analysis, I transform your current friction points into growth opportunities. My audits have led to results like an 80% increase in retention for Fintech apps and a 12% boost in customer satisfaction for enterprise platforms. What Makes Me Unique
Results-First Methodology: I’ve supported a €118.9M market cap resurgence by optimizing UX. I don’t just find bugs; I find revenue.
The "Design + Build" Context: Because I build in Framer and Webflow, my recommendations are technically feasible. I won't suggest "pie-in-the-sky" ideas that your developers can't realistically ship.
AI-Accelerated Auditing: I use AI-driven tools to process quantitative data and session recordings 30% faster, allowing me to deliver a comprehensive 120+ page insight report in days, not weeks.

What's included

Comprehensive Heuristic Evaluation
A professional "health check" of your product based on established usability principles (Nielsen’s Heuristics). I identify broken links, navigation hurdles, and visual inconsistencies that confuse users.
Conversion Funnel Analysis
A deep dive into your most critical paths (Sign-up, Checkout, Onboarding). I pinpoint the exact moment of friction and provide a roadmap to reduce "time-to-value," ensuring more users reach their "aha!" moment.
Behavioral Data Insights (Heatmaps & Replays)
Using tools like Hotjar or Mouseflow, I analyze real user sessions to see where they struggle, loop, or "rage click." This turns "I think" into "I know" based on actual user behavior.
Prioritized Action Report
A detailed report categorizing every identified issue by Severity (High/Medium/Low) and Effort. You get a clear, actionable list of "quick wins" for immediate ROI and long-term strategic improvements.
Redesigned Key Flows (UI Concepts)
Unlike a standard auditor, I provide high-fidelity UI concepts in Figma showing how to fix the top 2-3 most critical issues identified during the audit.
Accessibility (WCAG) Review
A check to ensure your product meets global inclusivity standards (WCAG 2.1 AA), expanding your reachable market and ensuring legal compliance.
FAQs
A standard audit for a landing page or MVP takes 3–5 days. For complex SaaS or Fintech platforms, a deep-dive audit typically takes 2 weeks.
Yes, for the most accurate results, I’ll need "view-only" access to your Google Analytics, Hotjar, or internal data tools. If you don't have these, I can help you set them up as part of the audit.
An audit is an expert-driven "diagnosis" based on proven design standards. User testing is watching real people use it. I often recommend a Full-Service Audit which combines both for the most complete picture.
While a one-time audit provides a massive "quick win" boost, CRO is best as a continuous process. I offer monthly CRO retainers for teams looking to constantly A/B test and iterate.
UX Auditor: The "doctor" diagnosing your product’s health. CRO Strategist: The growth partner identifying revenue opportunities. UI Designer: The specialist providing the visual solutions to the problems found. Accessibility Consultant: Ensuring your product works for everyone.
$1,000