Brand Refresher 💡✏️

Pro

Evelyn | Cosmotone

Starting at

$

2,750

/mo

About this service

Summary

The Brand Identity Refresher is designed for businesses with an existing brand that need an update to modernize or adjust their design. Whether your logo feels outdated or your brand needs to align with a new direction, I’ll revamp your brand’s visuals while preserving the core elements that make it recognizable.

Process

Creative Sync Session: We begin with a detailed conversation to understand your brand’s vision, values, and target audience. We’ll review your existing brand and identify what needs to be updated.
Visual Audit: I’ll analyze your current brand elements to determine which features to retain and which to update.
Design Phase: I’ll present updated design options that align with your refreshed vision.
Revisions & Finalization: We’ll work through any changes you’d like to make before finalizing.
Final Deliverables: The updated brand identity and assets will be delivered in multiple formats for use, along with a refresher brand guidelines.

FAQs

  • How long does the brand refresh process take?

    Typically, 3-4 weeks depending on the complexity of the revisions.

  • Will this involve a complete rebranding?

    No, this service focuses on refreshing your current brand, keeping its recognizable elements intact.

  • I request additional brand assets?

    Yes, additional social media or marketing assets can be added to the package.

What's included

  • Updated logo design (refresh, not a full redesign)

    Includes a set of two refreshed logotypes, based on your existing set of logos.

  • Refreshed brand color palette

    A palette update to help take the refresher in the direction you want it to lead.

  • Typography refresh

    A set of types that is better aligned with your brand refresher!

  • Updated brand style guide (PDF)

    A brand refresher guideline that visualizes all of the updates and changes made to your brand identity design.

  • [Optional Add-on] Social media and web-friendly brand assets

    For content creation and creating a clear and concise visual identity across all of your social media channels.

Example projects

Moondaze ✦ Brand Refresher

MAD JOE Coffee ✦ Brand Refresher

Recommendations

(5.0)

Farhan K.

Client • Jan 2, 2025

Recommended

Evelyn is a talented designer with exceptional attention to detail. She delivered amazing, professional designs on time and exceeded expectations. Highly recommended!

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Industries

Graphic Design

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