The Complete Brand Package

Studio Alter Ego

(1)

Starting at

5,000

About this service

Summary

Brand Identity Design is the process of creating all the tangible elements that make up the look and feel of your brand/business. It’s a system that combines logo design, typography, colors, and even the sort of things you say (and how you say them). A strong brand leaves nothing to chance.

Your brand is in essence your business's reputation. It exists in the minds (and guts) of consumers. A strong, distinct brand provides you with a competitive edge: customers will be more likely to choose you over any of your competitors, they will be more loyal to you, and will even happily pay more for your products or services.

To start building your brand, we research your competitors and discover your target audience, messaging (tone of voice), and brand positioning. This forms a strong foundation on which to create a visual identity that shares your unique story, sets your business apart, and develops emotional connections with your dream audience. It's with these building blocks, we craft a unique, bold brand that is impossible to ignore.

You need this if you're...

struggling to connect and identify with your brand

lacking confidence in showing up to your audience online

struggling to connect with your audience and understand who they are and what they want

wanting a clear direction on applying and executing your brand into the world

struggling to fully embody your brand and business through a visual identity, story telling etc

struggling to effectively convey and share your unique selling points

unable to clearly identify and appropriately target your desired audience

What's included

Brand Discovery Session
A brand discovery session is a meeting between business leaders and brand builders to uncover the unique touch points, brand values & business information required to build a strategic brand.
Stylescape
A stylescape is a collection of images, fonts and colours that aims to demonstrate a potential creative direction for a design project. They can be used for any project, from designing a brochure to a website. Stylescapes explore the possible look and feel for the project before anyone commits to a single direction.
Brand Strategy
A brand strategy is the holistic approach behind how a brand builds identification and favorability with customers and potential customers. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.
Brand Book
Included in the brand book is as follows; Primary Logo Secondary Logo Logo Marks/Alternative supporting logos Typography Colour Suite Image style* *This is only a reference to the type of imagery you should use to be inline with your brand - photography not included)
Social Media Templates
Designed Tiles (Instagram, Facebook, LinkedIn, Spotify)
Finished Artwork files
The final approved artwork supplied in both RGB & CMYK

Example projects

Freys Co Brand Identity Design

Recommendations

(5.0)

Freya Schefe • Freys.co

Client • Jan 30, 2023

Recommended

Chloe is so approachable, personable and thorough in her work. I’ve hired her for multiple separate projects, and through her genuine efforts to understand me as the client as well as my projects and my vision for them, I felt she was always on my page and the result of that effort was always reflected in the quality of the delivered product. She always hit the nail on the head! Massive Kudos to Chloe and Studio Alter Ego, will definitely be contracting her again!

Duration

4 - 6 weeks

Skills and tools

Brand Designer

Logo Designer

Brand Strategist