Brand Identity Starter Pack ⭐

Pavan Kumar

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About this service

Summary

Get a starter brand identity created in just 4-6 weeks!

For those looking for a brand identity, this starter pack will provide you a little more than just that. I'll send over a questionnaire to give me a better understanding of you & your vision before getting started on mood boards.

The File formats you will receive would be .svg, .jpg, .png along with any other requested formats.

50% deposit upfront, 50% before File Handover

Process:

We will start with a call to get clarity on details such as Brand Positioning & Competition.

You will require to provide a reference board with a rough idea of the style you are looking for (Pinterest. Savee.it etc)

I will research and present my own style direction through mood boards and style boards.

Back and forth discussions would happen time to time to get better clarity on the final output

After your Final approval on everything, the files would be provides through a link(Google Drive, Playbook, Wetransfer etc.)

Stage 1: Discovery

• Let's Embark on an exciting quest to unravel the mysteries of your business and unlock the secrets of your target audience!

• Then I shall Conduct competitor analysis to identify unique selling points and market positioning.

Stage 2: Design Development

• I will now Harness my creative superpowers to conjure up initial design concepts that will blow minds and dazzle eyes!

• Collaborate with you to refine and iterate the chosen concept.

Stage 3: Delivery

Finalize the approved design, incorporating any necessary revisions.

Prepare and deliver all necessary design assets in the required formats.

What's included

Client Portal
An interactive and collaborative workspace on Figma + Notion where you can keep track of work as well as leave feedback
Mind-Map
A visual exploration tool will be provided to be used to brainstorm and organize ideas, facilitating creative direction and clarity in the project.
Moodboardsx2
Visual inspiration collage that sets the tone and style of your project
Color System
Primary Colors, Secondary colors + Extra brand colors(Optional)
Font System
Primary Font + Secondary Font (OTF/TTF) will be provided. Fonts with commercial licenses would be arranged by the client. Additionally suitable font pairings will be explored in this pack to work well in social media or websites. Specifications given for use on headings, subheadings, paragraphs, CTA buttons and etc.
Logo Design
Primary Logo + Secondary Logo + Favicon(optional)
Patterns (Optional)
Usable brand patterns would be created to work along with Collaterals
Brand Imagery (Optional)
A suitable set of images that could be implemented well when paired with your brand identity could be explored and provided.
Stationery & Collaterals
Envelope, letterhead, visiting Card etc
Brand Guidelines
A comprehensive set of rules and recommendations that define how your brand's visual identity, messaging, and tone should be consistently represented across all communication channels, ensuring brand consistency and recognition would be provided
Print & digital files
PNG,JPG,SVG,PDF,EPS etc