As a logo designer and a creative story teller I try to understand the core of your brand through different resources and methodologies which helps me come up with unique and conceptual logo and symbol turning your brand's vision into an aesthetic and unique visual identity.

The first and most important step of my process is to research about the brand whose logo is to be designed and have a conversation with the client about necessary information about the brand. Next I collect all the research and information and categorise into maps and keywords which help me connect the dots and understand the brand. Next I make a moodboard or a visual boodboard which sums up the brand's visual look and feel. After that I start scribbling and iterating for logo options and continue to finalise and refine scribbles which goes well for the brand and refining and testing them on some collaterals. Last step is finalising the logo and making the colour variations and orientations and preparing a document to be given to the client which has all the logo usage guidelines. In every step of the process there is a continuous feedback and conversations I do with the client to understand their thoughts and keep them updated.