Art Direction for Your Brand

Gabor Balazs

Contact for pricing

About this service

Summary

Elevate your brand's visual identity with expert art direction tailored to captivate your audience and enhance brand recognition. From conceptualizing visual themes to overseeing design implementation, we'll guide the artistic direction of your brand to ensure consistency, creativity, and impact across all channels.

Process

Brand Discovery: Explore your brand's values, mission, target audience, and desired brand image through in-depth discussions and research.

Concept Development: Collaboratively develop visual concepts and mood boards that resonate with your brand's identity and objectives.

Design Implementation: Provide clear direction and guidance to creative teams or internal designers to execute the art direction strategy across various brand touchpoints.

Feedback and Iteration: Review design concepts and iterations, offering constructive feedback to ensure alignment with the art direction vision.

Finalization: Refine and finalize brand assets and design elements, ensuring consistency and coherence with the established art direction strategy.

Delivery: Deliver comprehensive art direction guidelines, visual concepts, and brand assets for seamless implementation across all brand communications.

FAQs

How will art direction benefit my brand?
Art direction enhances brand identity, consistency, and visual appeal, helping your brand stand out in a crowded market and resonate with your target audience.
Can I provide input during the process?
Absolutely! Your input and feedback are essential in shaping the art direction strategy and ensuring it aligns with your brand's vision and goals.
What if I already have existing brand assets?
We can work with your existing brand assets to refine and enhance them or develop new visual elements that complement your brand's aesthetic and messaging.

What's included

Art Direction Strategy
A comprehensive plan outlining the visual direction, aesthetic principles, and brand identity guidelines for your brand.
Visual Concepts and Mood Boards
Inspiring visual concepts and mood boards that encapsulate the essence of your brand's identity and messaging.
Design Direction
Clear direction and guidance for graphic design, photography, videography, and other visual elements to align with your brand's aesthetic.
Brand Assets
Creation or refinement of key brand assets, including logos, typography, color palettes, and imagery, to strengthen brand recognition and consistency.

Skills and tools

Art Director

Brand Designer