What's included

• Logo

  A logo’s primary role is to identify a company. It should be adaptable in the sense that it can be used in a variety of circumstances. Because of this, you’ll need a selection of logos. There are usually three options: full colour, black and white and alternative colour variations. All of them should be available in a variety of sizes.

• Stationery

  A business card is an essential part of your new brand identity. The front and back should be given equal attention. Included may be a letterhead and envelopes as well. In the event that these are, the design should be functional.

• Collateral

  The design of fact sheets, white papers, and case studies is critical to the success of technology consulting businesses. These, after all, will have a significant impact on the company’s visibility during trade shows and customer meetings. If you’ve read this far, you have a solid notion of what you’re looking for. It’s not clear what needs to be printed.

• Shirts with your company’s logo

  It is common for corporations to provide promotional merchandise as part of the introduction of a new brand. These should be ordered as soon as possible.

• The design representation

  In order to maintain a consistent visual representation of your brand’s identity in the future, you’ll want a design or style guide. It’s also a good idea to use the style guide to communicate your company’s brand identity to existing employees and new hires alike, whether you’re launching or relaunching your brand. Every person involved in the creation of a single piece of brand collateral should have a copy of this handy guide.