Social media marketing deliverables can vary depending on the goals and objectives of a particular social media campaign. However, some common deliverables that social media marketers might be responsible for include:
1. Social media content: Developing and creating engaging content that aligns with the brand's voice and objectives.
2. Social media calendar: Developing a calendar to ensure timely and consistent posting across various social media platforms.
3. Social media analysis and reporting: Analyzing data and performance metrics to understand the effectiveness of social media campaigns and making adjustments accordingly.
4. Social media advertising: Developing and executing social media advertising campaigns to drive engagement, website traffic, and conversions.
5. Influencer marketing: Identifying, reaching out to, and partnering with influencers to promote a brand's products or services.
6. Community management: Responding to comments and messages on social media platforms, and managing and engaging with followers.
7. Social media strategy development: Developing a comprehensive social media strategy that aligns with the brand's overall marketing and business objectives.
Overall, the ultimate goal of social media marketing is to increase brand awareness, engagement, and conversions on social media platforms, while building strong relationships with the brand's target audience.