Reach people who are actively searching for your products or services and turn high-intent traffic into measurable leads and sales.

I help businesses build and optimize Google Ads campaigns with a strong focus on keyword intent, cost control, conversion tracking, landing-page alignment, and return on ad spend.

Google Ads account audit

PPC campaign strategy

Search Ads campaigns

Performance Max strategy

Display and remarketing campaigns

Keyword research and search-intent analysis

Competitor advertising research

Negative keyword strategy

Ad group and campaign structure

Compelling ad copy

Audience targeting

Geo-targeting

Conversion tracking recommendations

Landing-page optimization guidance

Bid and budget optimization

A/B testing

Campaign reporting and ongoing optimization

Successful Google Ads campaigns start with understanding what your customer is searching for and why.

Building a Buyer Persona is to start with taking into account demography, pain points and aspirations, I help my clients in developing a strategy for addressing the ideal buyer and hence converting into sales.

I structure campaigns around high-intent keywords and separate audiences by service, location, buying stage, and commercial intent.

The goal is to avoid wasting budget on irrelevant clicks and direct each user to the most relevant landing page.

I analyze:

High-intent keywords

Search volumes

Competition

CPC opportunities

Search intent

Competitor positioning

Long-tail opportunities

Negative keywords

This creates a stronger campaign structure before advertising spend begins.

Traffic alone is not the objective.

Campaigns are designed around actions such as:

Lead form submissions

Phone calls

Consultation bookings

Quote requests

Product sales

Service enquiries

Event registrations

Downloads

I can also create a remarketing strategy to reconnect with visitors who engaged with your website but did not convert.

This can include:

Display remarketing

Search remarketing

Customer-list targeting

Funnel-based retargeting

B2B companies

Professional service businesses

Healthcare companies

Consultants

Local businesses

Publishers and authors

SaaS companies

Ecommerce brands

Businesses looking to generate qualified leads

Depending on your project, you can receive:

Google Ads audit

Campaign strategy

Keyword plan

Competitor insights

Campaign and ad group structure

Ad copy

Negative keyword list

Audience recommendations

Landing-page recommendations

Budget allocation

Conversion tracking plan

Optimization roadmap