What's included

• Kickoff Report / Analysis:

  A report that provides a comprehensive overview of the current status of a website, including data from Google Analytics, Google Search Console, and keyword rankings. This report helps in building the initial strategy for the website.

• Website Quality Audit:

  A full scrape of all pages on a website, cross-walked with vital SEO metrics like links, keyword rankings, indexation status, and more. This process helps in making decisions about what to do with every page on the website, such as leaving it as is, updating the "on-page" elements, noindexing, or 301 redirecting.

• Competitive Landscape Audit:

  A deep look at the marketing efforts of the top competitors, including social media activity, authority, advertising, and other internet marketing tactics. This audit helps in understanding how to improve the growth strategy.

• Google Search Console Audit:

  An audit of the Google Search Console account to ensure previous technical changes are tracking properly. This audit also includes an audit of sitemaps, directives, and other technical aspects as a part of general technical maintenance of the website.

• Action Tracker:

  A file that prioritizes and manages the changes that need to take place on the website, based on the audits and keyword research. This file is used to manage the campaign and ensure things are getting corrected as quickly as possible.

• Keyword Research:

  In-depth keyword research for each of the vital pages on the website, finding the primary and secondary keywords of each of these target pages. This research also includes analyzing the current Google results for each of those keywords, reporting on how many links and words they have on their pages.

• Content Strategy:

  Recommendations for new (bottom of the funnel) landing pages to build on the website, based on the keyword gap analysis and content audit.

• Content Topic Ideation:

  A list of topics, keywords, competition, and detailed notes on the exact pages to build, along with a content calendar to manage content publishing each month.

• Content Creation & Management:

  Two outlines and two drafts per month, along with custom graphics, images, gifs, and multimedia for each post.

• Final Progress Report:

  A look at progress over the life of the campaign, including keyword rankings, organic traffic, organic leads/sales, tasks completed, and recommended next steps for the campaign.