What's included

• Strategy Report

  A comprehensive document translating all findings into clear strategic insights. It defines your positioning, audience segments, competitive landscape, and differentiators — serving as the briefing for the creative phase.

• Brand Platform

  A one-page synthesis of your strategy, summarizing your brand’s purpose, positioning, values, tone, and personality. It becomes the reference point for all communication and design decisions.

• Key Word

  A verbal direction that defines the creative essence of your brand — expressed through words, phrases, and tone of voice. It guides naming, copywriting, and brand storytelling.

• Key Visual

  The main creative direction that translates your strategy into a visual concept. It includes typography, color, shapes, and graphic mood to inspire the final identity system.

• Brand Guidelines

  A detailed PDF that consolidates your full brand system — including visual identity rules, tone of voice, usage examples, and applications. This ensures consistency and scalability across all brand touchpoints.