Full Branding System — Strategy, Story & DesignRafael Ortega
Strategic brand building for modern businesses, artists, and culture-driven projects.
Through interviews, workshops, and creative direction, I help brands find their voice, define their strategy, and translate it into a unique visual system.
The result is a brand with clarity, meaning, and cultural relevance.
What's included
Strategy Report
A comprehensive document translating all findings into clear strategic insights.
It defines your positioning, audience segments, competitive landscape, and differentiators — serving as the briefing for the creative phase.
Brand Platform
A one-page synthesis of your strategy, summarizing your brand’s purpose, positioning, values, tone, and personality.
It becomes the reference point for all communication and design decisions.
Key Word
A verbal direction that defines the creative essence of your brand — expressed through words, phrases, and tone of voice.
It guides naming, copywriting, and brand storytelling.
Key Visual
The main creative direction that translates your strategy into a visual concept.
It includes typography, color, shapes, and graphic mood to inspire the final identity system.
Brand Guidelines
A detailed PDF that consolidates your full brand system — including visual identity rules, tone of voice, usage examples, and applications.
This ensures consistency and scalability across all brand touchpoints.
Example work
Starting at$2,700
Duration4 weeks
Tags
Adobe After Effects
Adobe Dimension
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Rafael Ortega São Paulo, Brazil
- 18
- Followers
Full Branding System — Strategy, Story & DesignRafael Ortega
Starting at$2,700
Duration4 weeks
Tags
Adobe After Effects
Adobe Dimension
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Brand Designer
Brand Strategist
Digital Marketer
Strategic brand building for modern businesses, artists, and culture-driven projects.
Through interviews, workshops, and creative direction, I help brands find their voice, define their strategy, and translate it into a unique visual system.
The result is a brand with clarity, meaning, and cultural relevance.
What's included
Strategy Report
A comprehensive document translating all findings into clear strategic insights.
It defines your positioning, audience segments, competitive landscape, and differentiators — serving as the briefing for the creative phase.
Brand Platform
A one-page synthesis of your strategy, summarizing your brand’s purpose, positioning, values, tone, and personality.
It becomes the reference point for all communication and design decisions.
Key Word
A verbal direction that defines the creative essence of your brand — expressed through words, phrases, and tone of voice.
It guides naming, copywriting, and brand storytelling.
Key Visual
The main creative direction that translates your strategy into a visual concept.
It includes typography, color, shapes, and graphic mood to inspire the final identity system.
Brand Guidelines
A detailed PDF that consolidates your full brand system — including visual identity rules, tone of voice, usage examples, and applications.
This ensures consistency and scalability across all brand touchpoints.
Example work
$2,700