Iconic Brand Identity Design

Ayoola Tosin

(0)

Starting at

1,000

About this service

Summary

Crafting iconic brand identities for people who get excited about design and how it can impact their business

Process

1. Discovery & Research

- Initial client consultation

- Brand Questionnaire

- Market and competitor analysis

2. Strategy Development

- Define brand positioning

- Identify core values and personality

- Establish brand messaging

3. Concept Creation

- Mood board development

- Initial logo sketches

- Color palette exploration

4. Design Development

- Logo refinement

- Typography selection

- Visual element creation

5. Brand Identity System

- Logo variations (primary, secondary, icon)

- Color palette finalization

- Typography hierarchy

6. Application Design

- Business card and stationery design

- Social media templates

- Basic marketing collateral

7. Brand Guidelines

- Comprehensive style guide creation

- Usage rules and examples

- File preparation and organization

8. Presentation & Revisions

- Client presentation of brand package

- Gather feedback and make refinements

- Final adjustments

9. Delivery & Support

- Handover of all brand assets and guidelines

- Brief training on brand usage

- Post-project support and consultation

What's included

Brand Strategy Document
A comprehensive guide outlining the brand's mission, vision, values, target audience, and positioning.
Logo Design
The primary visual identifier of the brand, in various formats and versions.
Typography Guidelines
Specified fonts and rules for their usage across all brand communications.
Color Palette
A set of specific colors that represent the brand's visual identity.
Brand Style Guide
A detailed manual for consistent application of all brand elements.
Social Media Templates
Pre-designed templates for consistent brand presence on various social platforms.
Email Signature
A standardized signature for all staff email communications.
Letterhead and Stationery
Official paper documents and envelopes featuring the brand design.
Brand Messaging Guide
Key phrases, taglines, and tone of voice guidelines for brand communications.
Presentation Template
A standardized design for company presentations and pitches.