What's included

• Logo Design

  The core element of a brand identity, this includes the primary logo and any variations (e.g., a simplified version for small sizes, black and white versions, and a version with a transparent background).

• Color Palette

  A well-defined color scheme that includes the primary brand colors, secondary colors, and any accent colors. Includes color codes (e.g., hex, RGB, and CMYK values) for consistency.

• Typography

  Specification of the fonts or typefaces to be used in all brand materials. Includes font files and usage guidelines for headings, subheadings, and body text.

• Visual Style Guide

  A document that outlines the rules for using the brand's visual elements. This includes guidelines on logo placement, spacing, and sizing, as well as rules for using colors and fonts.

• Social Media Graphics

  Profile and cover images for social media platforms, reflecting the brand's visual style.

• Mockups and Presentations

  Presentation of designs with high-quality mockups or in a presentation to help visualize how the brand identity will look in various applications.