A focused brand identity package for startups and growing businesses that need a distinctive, professional foundation.

I’ll create a custom logo system, typography, color palette, and visual direction designed to give your brand a clear and consistent look from day one.

Brand discovery & creative direction

2 initial logo concepts

Primary logo

Secondary logo / logo variation

Brand mark / icon

Color palette

Typography system

Basic visual direction

2–3 brand mockups

Mini brand guidelines

Final logo files - AI, SVG, PDF, PNG & JPG

Up to 2 revision rounds

01 - Discovery I’ll review your business, audience, competitors, positioning, and visual references to understand the direction your brand needs.

02 - Creative Direction I’ll establish the overall visual direction through references, typography, color, and design exploration.

03 - Logo Development I’ll develop two distinctive logo directions and present the thinking behind each concept.

04 - Refinement After selecting a direction, I’ll refine the identity based on your feedback.

05 - Brand System The approved logo is expanded into colors, typography, logo variations, and basic visual applications.

06 - Final Delivery You’ll receive an organized package of production-ready logo files along with a mini brand guide.