Ground-up brand identity development for consumer brands, startups, and growth-stage companies. From logo and visual identity through complete design systems, brand guidelines, and sub-brand architecture.

Work includes logo development, color and typography systems, component libraries, brand voice documentation, and scalable guidelines that internal teams can execute against independently.

Recent work includes the first complete brand and e-commerce redesign for Gretsch Guitars, multiple sub-brand identity systems for Zenni Optical, and post-IPO brand standardization for Remitly across international markets.

If your brand has outgrown its current identity or you are building from scratch, this is where we start. Estimated 4 weeks for delivery, though timeline depends on your need and scope of work.