I help startup teams turn a fuzzy product idea into a clear, compelling brand and positioning strategy—so investors, customers, and partners immediately “get it.” I don’t just make things sound pretty; I build a concrete narrative and messaging framework you can use across your website, pitch deck, sales, and PR. What makes me unique is the mix of big-tech experience (Meta, Amazon, Microsoft, IBM, BCG) and hands-on work with early-stage startups, so your brand story is both visionary and commercially sharp.