Brand System - SignatureMuhammad Abu Bakr
For ambitious companies ready to build a brand with depth, distinction, and scale.
Signature is our comprehensive branding engagement.
This is for companies where the brand is expected to play a significant role in growth, companies entering a new market, companies preparing for investment, companies launching a major product, companies repositioning themselves, or companies simply refusing to look like everyone else in their category.
We delve deeper into strategy, identity, messaging, and applications to create a brand that functions as a complete ecosystem.
WHAT'S INCLUDED
Everything in FOUNDATION, plus:
Brand Strategy
We develop a deeper strategic foundation for the brand.
Stakeholder discovery
Brand workshops
Business analysis
Audience analysis
Competitive analysis
Category analysis
Market positioning
Brand differentiation
Brand purpose
Brand vision
Brand mission
Brand values
Brand personality
Brand attributes
Brand archetype where relevant
Value proposition
Messaging architecture
Brand narrative
Creative strategy
Positioning & Messaging
We define how the company should communicate and be understood.
Positioning statement
Brand promise
Messaging hierarchy
Key messaging pillars
Tone of voice
Communication principles
Tagline/headline exploration where relevant
Brand narrative
Core brand language
Creative Direction
Before we build the identity, we establish the visual territory the brand should own.
Creative concepts
Visual exploration
Art direction
Mood and visual territories
Photography direction
Illustration direction
Motion direction
Digital visual direction
Competitive visual differentiation
Brand Identity
A complete visual identity designed around the strategic foundation.
Primary logo
Secondary logo
Brand mark
Logo lockups
Responsive logo system
Typography system
Color system
Graphic language
Iconography
Illustration direction
Image direction
Layout system
Composition principles
Supporting visual assets
Brand Applications
We demonstrate how the identity behaves in the real world.
Applications may include:
Website art direction
Internal design tool development
Social media
Pitch deck
Investor materials
Sales materials
Business stationery
Digital advertising
Marketing collateral
Product touchpoints
Packaging where relevant
Environmental applications where relevant
The exact application set is determined by the company's needs.
Brand Guidelines
A comprehensive brand system documenting how the identity should be used.
The guidelines may cover:
Brand strategy
Positioning
Messaging
Logo system
Typography
Color
Graphic language
Imagery
Illustration
Iconography
Layout
Composition
Digital applications
Brand examples
Usage rules
THE OUTCOME
Signature gives your company a brand system rather than a collection of disconnected assets.
Every element is designed to work together — creating a recognizable identity that can evolve with your company and remain consistent as your team, products, channels, and audience grow.
TIMELINE
Typically 8–12 weeks, depending on the scope and complexity of the engagement.
Every Signature engagement is scoped individually based on the company's needs, ambition, and required deliverables.
FAQs
Example work
Muhammad's other services
Starting at$25,000
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Framer
Webflow
Brang Identity
Pre-Seed
Statup Branding
Service provided by
Muhammad Abu Bakr Abuja, Nigeria
- 14
- Followers
Brand System - SignatureMuhammad Abu Bakr
Starting at$25,000
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Framer
Webflow
Brang Identity
Pre-Seed
Statup Branding
For ambitious companies ready to build a brand with depth, distinction, and scale.
Signature is our comprehensive branding engagement.
This is for companies where the brand is expected to play a significant role in growth, companies entering a new market, companies preparing for investment, companies launching a major product, companies repositioning themselves, or companies simply refusing to look like everyone else in their category.
We delve deeper into strategy, identity, messaging, and applications to create a brand that functions as a complete ecosystem.
WHAT'S INCLUDED
Everything in FOUNDATION, plus:
Brand Strategy
We develop a deeper strategic foundation for the brand.
Stakeholder discovery
Brand workshops
Business analysis
Audience analysis
Competitive analysis
Category analysis
Market positioning
Brand differentiation
Brand purpose
Brand vision
Brand mission
Brand values
Brand personality
Brand attributes
Brand archetype where relevant
Value proposition
Messaging architecture
Brand narrative
Creative strategy
Positioning & Messaging
We define how the company should communicate and be understood.
Positioning statement
Brand promise
Messaging hierarchy
Key messaging pillars
Tone of voice
Communication principles
Tagline/headline exploration where relevant
Brand narrative
Core brand language
Creative Direction
Before we build the identity, we establish the visual territory the brand should own.
Creative concepts
Visual exploration
Art direction
Mood and visual territories
Photography direction
Illustration direction
Motion direction
Digital visual direction
Competitive visual differentiation
Brand Identity
A complete visual identity designed around the strategic foundation.
Primary logo
Secondary logo
Brand mark
Logo lockups
Responsive logo system
Typography system
Color system
Graphic language
Iconography
Illustration direction
Image direction
Layout system
Composition principles
Supporting visual assets
Brand Applications
We demonstrate how the identity behaves in the real world.
Applications may include:
Website art direction
Internal design tool development
Social media
Pitch deck
Investor materials
Sales materials
Business stationery
Digital advertising
Marketing collateral
Product touchpoints
Packaging where relevant
Environmental applications where relevant
The exact application set is determined by the company's needs.
Brand Guidelines
A comprehensive brand system documenting how the identity should be used.
The guidelines may cover:
Brand strategy
Positioning
Messaging
Logo system
Typography
Color
Graphic language
Imagery
Illustration
Iconography
Layout
Composition
Digital applications
Brand examples
Usage rules
THE OUTCOME
Signature gives your company a brand system rather than a collection of disconnected assets.
Every element is designed to work together — creating a recognizable identity that can evolve with your company and remain consistent as your team, products, channels, and audience grow.
TIMELINE
Typically 8–12 weeks, depending on the scope and complexity of the engagement.
Every Signature engagement is scoped individually based on the company's needs, ambition, and required deliverables.
FAQs
Example work
Muhammad's other services
$25,000