Comprehensive Brand Kit

Nicholas Smith

Starting at

$

2,500

About this service

Summary

A more comprehensive brand kit for more developed businesses and startups, or for those looking for a complete brand refresh.
Also includes further support for brand management if needed.

Process

It's an overall simple and straightforward process:
Initial discovery meeting to talk about the finer details of the project, as well as what you're looking for
Brand workshopping - helps to lay a foundation for the work to come, and to set a overarching brand strategy
Early design stage - usually resulting in 2 design directions to proceed with
Design refinement - refinement with chosen direction
Rounds of amends - up to 3 additional rounds of fixes/changes in case it's not quite there
Asset handover, with additional support available as needed!

What's included

  • Brand strategy workshopping

    Exploring what makes your brand and identity unique, and shaping a tone of voice for the brand

  • Brand Style Guide

    A comprehensive reference document that'll outline everything your brand will use to communicate its identity - ranging from usage guidelines to communicating your tone of voice

  • Logo & Mark

    The crux of your early brand - provided in numerous file formats to suit any need

  • Typography recommendations

    A recommendation of a pair of typefaces to use throughout any brand touchpoints

  • Photography style guidelines

    Guidelines and recommendations on how to treat photography in relevance to your brand identity, including what to avoid

  • Colour palette

    A cohesive colour palette for your identity that'll be applicable for both digital and print outputs

  • Social media profile assets

    Branded social media profile assets for whichever platforms feel appropriate

  • Selected brand assets

    A few extra branded assets to help bring the identity to life - could include business cards, stationery concepts, uniform concepts, whichever helps most!

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

More services

Starter Brand Kit

STARTING AT

$800

fixed rate