What's included

• Competitor Mapping

  A strategic analysis of key competitors in your industry to uncover insights into their digital presence, SEO strategies, and areas of strength and weakness. This mapping helps identify opportunities for differentiation, content gaps, and areas where you can outperform competitors. By understanding the competitive landscape, you can refine your SEO strategy to gain a competitive edge.

• Content Audit

  An in-depth analysis of existing content assets on your website, evaluating their quality, relevance, and performance. This audit identifies content gaps, duplicates, and opportunities for optimization. By understanding the current content landscape, I can develop strategies to enhance user engagement, align content with target queries, and improve overall search rankings.

• Content Strategy

  The development of a comprehensive plan outlining how content will be created, optimized, and distributed to achieve specific SEO objectives. This includes defining target audience personas, identifying content themes, and establishing a content calendar. The strategy ensures that content aligns with SEO goals, user intent, and industry trends, contributing to improved search rankings and increased organic traffic.

• Topical Mapping

  Topics are the new keywords. So a strategic approach is required to identify and organize content around specific topics and themes relevant to your industry and target audience. This involves researching and categorizing topics based on user intent and search demand. Topical mapping ensures a well-structured content hierarchy that aligns with search engine algorithms, enhancing the site's authority and improving visibility for relevant search queries.