Paid Media Specialist

Eroll Encabo

Starting at

2,500

/mo

About this service

Summary

My Google Ads Setup & Management service helps businesses maximize their online advertising efforts for optimal results. Here’s what you can expect:

**Initial Consultation & Strategy**

I start with an in-depth consultation to understand your business goals and target audience. Based on this, I create a customized Google Ads strategy.

**Account Setup & Configuration**

I set up and configure your Google Ads account, including billing and Google Analytics integration for effective tracking.

**Keyword Research & Ad Creation**

I conduct thorough keyword research to identify high-performing keywords and create compelling ad campaigns with optimized ad groups and extensions.

**Landing Page Optimization**

I review and optimize landing pages to ensure high conversion rates.

**Bid Strategy & Budget Allocation**

I develop a bid strategy and allocate your budget to maximize ROI across different campaigns and ad groups.

**Ad Testing & Optimization**

Continuous A/B testing and optimization of ad copies and visuals ensure your ads perform at their best.

**Conversion Tracking & Reporting**

I implement conversion tracking and provide detailed monthly reports with insights and recommendations.

**Ongoing Management & Support**

I offer continuous management and optimization of your campaigns, with regular updates and consultations to keep you informed and involved.

This service ensures your Google Ads campaigns are efficient, effective, and aligned with your business goals.

What's included

Initial Consultation & Strategy Development
- In-depth consultation to understand client goals and target audience. - Comprehensive Google Ads strategy tailored to client objectives.
Account Setup & Configuration
- Creation and configuration of a Google Ads account. - Setting up billing and payment methods. - Linking Google Analytics for tracking and reporting.
Keyword Research & Analysis
- Extensive keyword research relevant to the client's industry. - Identification of high-performing and cost-effective keywords. - Negative keyword list creation to avoid irrelevant traffic.
Ad Campaign Creation
- Development of multiple ad campaigns targeting different customer segments. - Creation of compelling ad copies and visuals. - Setup of ad extensions (sitelinks, callouts, structured snippets, etc.).
Landing Page Optimization
- Review and make recommendations for existing landing pages. - Creation or optimization of landing pages for better conversion rates.
Ad Group Structuring
- Strategic structuring of ad groups for better targeting and performance. - Assignment of relevant keywords to each ad group.
Bid Strategy & Budget Allocation
- Development of an optimal bid strategy to maximize ROI. - Allocation of budget across different campaigns and ad groups.
Ad Testing & Optimization
- A/B testing of ad copies and visuals, headlines, descriptions and other assets. - Ongoing optimization based on performance data.
Conversion Tracking Setup
- Implementation of conversion tracking to measure campaign effectiveness. - Set up Google Tag Manager if necessary.
Performance Monitoring & Reporting
- Regular monitoring of campaign performance. - Detailed monthly performance reports. - Insights and recommendations for ongoing improvement.
Ongoing Management & Optimization
- Continuous campaign management and adjustments. - Regular updates and communication with the client. - Implementation of new strategies based on market trends and data analysis.
Consultation & Support
- Ongoing support and consultation for any queries or changes. - Regular meetings to discuss campaign performance and future strategies.