What's included

• Naming

  Study and generation of a name that reflects values and characteristics of the brand. ‍

• Logo design

  Professional realization of the most suitable brand logo and related files for different uses (digital, print, web, etc.). Includes the original vector editable file.

• Color palette

  Ideation of a color palette in order to transmit to the people the mood, sensations and the ideal brand perception.

• Font and Typeface

  Selection and construction of the best typefaces for brand communication uses (print, social, web, etc.) and convey the right values.

• Iconography and Illustrations

  Design of a set of icons and illustrations that recalls shapes and characteristics of the brand, to be recognizable on various media (website, application, presentation, social, etc.).

• Brand application

  Application of the brand on different assets for both physical and digital applications.

• Brand Guidelines

  Document containing all the previously studied and implemented elements, with related files, and instructions for their proper use in different applications.