Brand Identity DesignZubair Iqbal
Strategy-driven brand identity that builds trust, drives growth, and lasts for years.
Your brand isn’t just a logo. It’s how people feel when they interact with your business.
This service is for founders, startups, and established businesses who want to build a strategic, cohesive, and memorable brand from the ground up. We combine brand strategy with visual identity to help you stand out in a saturated market, and stay consistent across every platform.
From understanding your ideal audience to crafting a powerful story and then designing a timeless visual system, this is the all-in-one solution your brand needs to launch confidently or grow intentionally.
What You’ll Get:
• Complete brand strategy (positioning, messaging, voice) • Custom logo system (primary, alternate, icon mark) • Strategic color palette & typography • Visual identity elements (patterns, icons, imagery direction) • Social media branding & business stationery (optional) • Premium brand mockups • Final files (AI, PDF, PNG, SVG, JPG) • Professionally designed brand guidelines PDF • Full ownership & licensing
Ideal For:
→ New businesses building from scratch → Founders looking for a professional rebrand → Product-based & service-based brands ready to scale → Creators and entrepreneurs who want clarity, consistency, and growth
What's included
Brand Discovery & Positioning
Brand audit & market analysis • Ideal audience profiling • Competitor analysis • Brand purpose, mission, vision, values • Brand personality & voice
Brand Messaging Framework
Brand story • Unique value proposition (UVP) • Tagline or slogan (if applicable)
Brand Differentiation Strategy
Strategic positioning map • Visual tone direction • Communication style for content and campaigns
Custom Logo Design Suite
Primary logo • Secondary logo • Icon / brand mark • Responsive versions (for different screen sizes) • Color, black, and white versions
Color Palette System
Primary & secondary color selection • HEX, RGB, CMYK, and Pantone codes
Typography System
Primary & supporting fonts • Usage guidelines for print and digital
Supporting Visual Elements
Custom patterns, textures, or iconography • Brand imagery direction or visual tone
Branded Collateral (Optional)
Business card design • Letterhead & email signature • Social media profile + cover visuals
Mockup Previews
Realistic branded mockups (packaging, signage, etc.)
Brand Guide / Styleguide
Logo usage rules • Color & typography specs • Brand tone and messaging overview • Visual identity examples • Do’s and don’ts
Final Files
AI, PDF, SVG, PNG, JPG • Fully organized folders for Print, Web, and Editable use
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Service provided by
Zubair Iqbal Glasgow, UK
- 21
- Followers
Brand Identity DesignZubair Iqbal
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Strategy-driven brand identity that builds trust, drives growth, and lasts for years.
Your brand isn’t just a logo. It’s how people feel when they interact with your business.
This service is for founders, startups, and established businesses who want to build a strategic, cohesive, and memorable brand from the ground up. We combine brand strategy with visual identity to help you stand out in a saturated market, and stay consistent across every platform.
From understanding your ideal audience to crafting a powerful story and then designing a timeless visual system, this is the all-in-one solution your brand needs to launch confidently or grow intentionally.
What You’ll Get:
• Complete brand strategy (positioning, messaging, voice) • Custom logo system (primary, alternate, icon mark) • Strategic color palette & typography • Visual identity elements (patterns, icons, imagery direction) • Social media branding & business stationery (optional) • Premium brand mockups • Final files (AI, PDF, PNG, SVG, JPG) • Professionally designed brand guidelines PDF • Full ownership & licensing
Ideal For:
→ New businesses building from scratch → Founders looking for a professional rebrand → Product-based & service-based brands ready to scale → Creators and entrepreneurs who want clarity, consistency, and growth
What's included
Brand Discovery & Positioning
Brand audit & market analysis • Ideal audience profiling • Competitor analysis • Brand purpose, mission, vision, values • Brand personality & voice
Brand Messaging Framework
Brand story • Unique value proposition (UVP) • Tagline or slogan (if applicable)
Brand Differentiation Strategy
Strategic positioning map • Visual tone direction • Communication style for content and campaigns
Custom Logo Design Suite
Primary logo • Secondary logo • Icon / brand mark • Responsive versions (for different screen sizes) • Color, black, and white versions
Color Palette System
Primary & secondary color selection • HEX, RGB, CMYK, and Pantone codes
Typography System
Primary & supporting fonts • Usage guidelines for print and digital
Supporting Visual Elements
Custom patterns, textures, or iconography • Brand imagery direction or visual tone
Branded Collateral (Optional)
Business card design • Letterhead & email signature • Social media profile + cover visuals
Mockup Previews
Realistic branded mockups (packaging, signage, etc.)
Brand Guide / Styleguide
Logo usage rules • Color & typography specs • Brand tone and messaging overview • Visual identity examples • Do’s and don’ts
Final Files
AI, PDF, SVG, PNG, JPG • Fully organized folders for Print, Web, and Editable use
Contact for pricing