Brand Identity Design by Zubair Iqbal

Brand Identity Design

Zubair Iqbal

Contact for pricing

About this service

Summary

Strategy-driven brand identity that builds trust, drives growth, and lasts for years.

Your brand isn’t just a logo. It’s how people feel when they interact with your business.

This service is for founders, startups, and established businesses who want to build a strategic, cohesive, and memorable brand from the ground up. We combine brand strategy with visual identity to help you stand out in a saturated market, and stay consistent across every platform.

From understanding your ideal audience to crafting a powerful story and then designing a timeless visual system, this is the all-in-one solution your brand needs to launch confidently or grow intentionally.

What You’ll Get:

• Complete brand strategy (positioning, messaging, voice) • Custom logo system (primary, alternate, icon mark) • Strategic color palette & typography • Visual identity elements (patterns, icons, imagery direction) • Social media branding & business stationery (optional) • Premium brand mockups • Final files (AI, PDF, PNG, SVG, JPG) • Professionally designed brand guidelines PDF • Full ownership & licensing

Ideal For:

→ New businesses building from scratch → Founders looking for a professional rebrand → Product-based & service-based brands ready to scale → Creators and entrepreneurs who want clarity, consistency, and growth

What's included

Brand Discovery & Positioning
Brand audit & market analysis • Ideal audience profiling • Competitor analysis • Brand purpose, mission, vision, values • Brand personality & voice
Brand Messaging Framework
Brand story • Unique value proposition (UVP) • Tagline or slogan (if applicable)
Brand Differentiation Strategy
Strategic positioning map • Visual tone direction • Communication style for content and campaigns
Custom Logo Design Suite
Primary logo • Secondary logo • Icon / brand mark • Responsive versions (for different screen sizes) • Color, black, and white versions
Color Palette System
Primary & secondary color selection • HEX, RGB, CMYK, and Pantone codes
Typography System
Primary & supporting fonts • Usage guidelines for print and digital
Supporting Visual Elements
Custom patterns, textures, or iconography • Brand imagery direction or visual tone
Branded Collateral (Optional)
Business card design • Letterhead & email signature • Social media profile + cover visuals
Mockup Previews
Realistic branded mockups (packaging, signage, etc.)
Brand Guide / Styleguide
Logo usage rules • Color & typography specs • Brand tone and messaging overview • Visual identity examples • Do’s and don’ts
Final Files
AI, PDF, SVG, PNG, JPG • Fully organized folders for Print, Web, and Editable use