The Roots Package - Branding & Packaging for SMBs
Starting at
$
4,200
About this service
Summary
This package includes all the foundational elements for your startup brand, specifically designed to establish a strong starting point with the ability to grow with you. Ideal for product-based businesses, but can be tailored to service-based business as well!
Process
Discovery & Planning
Initial meeting to discuss your business, branding goals, and specific needs. Create a project timeline with key milestones for feedback and revisions.
Strategy
Study competitors and target audience. Define brand’s mission, vision, and values. Develop positioning and key messaging.
Visual Identity
Create logo system, establish color palette, and define typography. Revise and finalize as needed.
Packaging Design
Design initial packaging deliverables for approval and revise as needed. Mockup approved designs and finalize the product dielines.
Collateral Design
Design & approve social media templates, business cards, etc.
Handoff & Call
Handoff branding and packaging guidelines, dielines, and other deliverables. Send video going over all documents.
What's included
Discovery & Strategy
Brand Strategy Document Design Objectives Competitor Analysis Brand Positioning & Key Messaging
Visual Identity
1 Primary Logo and 1 Brand Mark Color Palette Typography System Brand Guidelines Document 3 Launch Templates for Social
Packaging Design
1 Business Card Design 1 Product Label and 1 Packaging Label or Tag Concept Design and Mockups Packaging Guidelines
Duration
9 weeks
Skills and tools
Brand Designer
Brand Strategist
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma