Branding (Lite) – Professional Branding for Website✦ Jasmine Law
Designed for businesses that need a polished, professional visual identity to launch confidently. The Lite plan focuses on creating a clean and cohesive brand presence that fits your industry and resonates with your audience.
You’ll walk away with a refined visual identity that looks credible, consistent, and ready for web application.
Typical timeline: 1-3 weeks, depending on feedback and approval cycles.
Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP
Our Process
Discovery Session & Brand Questionnaire
The process begins with a structured questionnaire to understand your business, goals, and audience, ensuring clarity before design begins.
Visual Direction Exploration
Curated visual references and inspiration are gathered to establish a clear creative direction aligned with your sector and objectives.
Visual Identity Concept Development
1–2 tailored identity concepts are developed, including logo, typography, and colour palette, designed to create a strong and professional presence.
Presentation & Direction Selection
Concepts are presented with context and rationale, followed by discussion to select the final direction.
Refinement
Up to two rounds of refinement ensure the chosen identity feels polished and cohesive.
Brand Guidelines
A concise guide is created outlining logo usage, colour palette, and typography for consistent web application.
Final Delivery
All assets are delivered in ready-to-use formats, with editable files included for future flexibility.
Deliverables
Brand Discovery Session
A structured brand questionnaire to understand your product vision, audience, and core objectives.
Core Visual Identity
Development of logotype (wordmark), basic logo variations, colour palette, and typography system. Up to two revision rounds included.
Concise Brand Guidelines (3–5 Pages)
A streamlined guide outlining logo usage, colours, and typography for consistent application across your website and essential materials.
Final Delivery
Final assets delivered in web-ready formats (SVG, PNG, PDF).
Colour specifications provided in HEX and RGB.
Typeface recommendations with licensing guidance where applicable.
Editable design files provided in Figma.
FAQs
The Lite plan is for startups that need a polished, professional identity to launch confidently. It includes a logo, colour palette, typography, and a concise brand guide optimised for web use.
The Pro plan is for companies ready to stand out. It builds on creative exploration and workshops to develop a cohesive identity — logo, colours, typography, graphics, and imagery — that differentiates your brand from competitors.
The Scale plan is for businesses ready to lead. It combines full brand strategy with a complete visual identity system, supported by a detailed brand manual and extended assets for digital, print, and investor use.
Not much! Just be ready to share your goals, audience, any existing brand materials (if you have them), and examples of brands you like. We’ll guide you through the rest in the discovery phase.
Yes—especially with the Scale plan. You’ll get all the assets and templates needed to keep things looking sharp on platforms like Instagram, LinkedIn, and in your investor decks or presentations.
You’ll receive editable source files (typically in Figma or Adobe Creative Suite), along with ready-to-use exports (SVG, PNG, PDF where relevant). Everything’s packaged up for easy use—whether you're building a website, designing a deck, or handing it off to a dev.
Yes! We offer end-to-end brand and web design packages through Unscripted, including Framer development. If you'd like your branding seamlessly carried through to a custom site, we've got you covered.
Example work
✦ Jasmine's other services
Starting at$2,000
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
✦ Jasmine Law proLondon, UK
- $10k+
- Earned
- 5
- Paid projects
- 5.00
- Rating
- 95
- Followers
Branding (Lite) – Professional Branding for Website✦ Jasmine Law
Starting at$2,000
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Digital Marketer
Designed for businesses that need a polished, professional visual identity to launch confidently. The Lite plan focuses on creating a clean and cohesive brand presence that fits your industry and resonates with your audience.
You’ll walk away with a refined visual identity that looks credible, consistent, and ready for web application.
Typical timeline: 1-3 weeks, depending on feedback and approval cycles.
Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP
Our Process
Discovery Session & Brand Questionnaire
The process begins with a structured questionnaire to understand your business, goals, and audience, ensuring clarity before design begins.
Visual Direction Exploration
Curated visual references and inspiration are gathered to establish a clear creative direction aligned with your sector and objectives.
Visual Identity Concept Development
1–2 tailored identity concepts are developed, including logo, typography, and colour palette, designed to create a strong and professional presence.
Presentation & Direction Selection
Concepts are presented with context and rationale, followed by discussion to select the final direction.
Refinement
Up to two rounds of refinement ensure the chosen identity feels polished and cohesive.
Brand Guidelines
A concise guide is created outlining logo usage, colour palette, and typography for consistent web application.
Final Delivery
All assets are delivered in ready-to-use formats, with editable files included for future flexibility.
Deliverables
Brand Discovery Session
A structured brand questionnaire to understand your product vision, audience, and core objectives.
Core Visual Identity
Development of logotype (wordmark), basic logo variations, colour palette, and typography system. Up to two revision rounds included.
Concise Brand Guidelines (3–5 Pages)
A streamlined guide outlining logo usage, colours, and typography for consistent application across your website and essential materials.
Final Delivery
Final assets delivered in web-ready formats (SVG, PNG, PDF).
Colour specifications provided in HEX and RGB.
Typeface recommendations with licensing guidance where applicable.
Editable design files provided in Figma.
FAQs
The Lite plan is for startups that need a polished, professional identity to launch confidently. It includes a logo, colour palette, typography, and a concise brand guide optimised for web use.
The Pro plan is for companies ready to stand out. It builds on creative exploration and workshops to develop a cohesive identity — logo, colours, typography, graphics, and imagery — that differentiates your brand from competitors.
The Scale plan is for businesses ready to lead. It combines full brand strategy with a complete visual identity system, supported by a detailed brand manual and extended assets for digital, print, and investor use.
Not much! Just be ready to share your goals, audience, any existing brand materials (if you have them), and examples of brands you like. We’ll guide you through the rest in the discovery phase.
Yes—especially with the Scale plan. You’ll get all the assets and templates needed to keep things looking sharp on platforms like Instagram, LinkedIn, and in your investor decks or presentations.
You’ll receive editable source files (typically in Figma or Adobe Creative Suite), along with ready-to-use exports (SVG, PNG, PDF where relevant). Everything’s packaged up for easy use—whether you're building a website, designing a deck, or handing it off to a dev.
Yes! We offer end-to-end brand and web design packages through Unscripted, including Framer development. If you'd like your branding seamlessly carried through to a custom site, we've got you covered.
Example work
✦ Jasmine's other services
$2,000