Designed for businesses that need a polished, professional visual identity to launch confidently. The Lite plan focuses on creating a clean and cohesive brand presence that fits your industry and resonates with your audience.

You’ll walk away with a refined visual identity that looks credible, consistent, and ready for web application.

Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP

Discovery Session & Brand Questionnaire The process begins with a structured questionnaire to understand your business, goals, and audience, ensuring clarity before design begins.

Visual Direction Exploration Curated visual references and inspiration are gathered to establish a clear creative direction aligned with your sector and objectives.

Visual Identity Concept Development 1–2 tailored identity concepts are developed, including logo, typography, and colour palette, designed to create a strong and professional presence.

Presentation & Direction Selection Concepts are presented with context and rationale, followed by discussion to select the final direction.

Refinement Up to two rounds of refinement ensure the chosen identity feels polished and cohesive.

Brand Guidelines A concise guide is created outlining logo usage, colour palette, and typography for consistent web application.

Final Delivery All assets are delivered in ready-to-use formats, with editable files included for future flexibility.

Brand Discovery Session A structured brand questionnaire to understand your product vision, audience, and core objectives.

Core Visual Identity Development of logotype (wordmark), basic logo variations, colour palette, and typography system. Up to two revision rounds included.

Concise Brand Guidelines (3–5 Pages) A streamlined guide outlining logo usage, colours, and typography for consistent application across your website and essential materials.

Final assets delivered in web-ready formats (SVG, PNG, PDF).

Colour specifications provided in HEX and RGB.

Typeface recommendations with licensing guidance where applicable.

Editable design files provided in Figma.