Comprehensive Brand Identity Design

Umer Shahid

Starting at

$

3,500

About this service

Summary

Brand identity design is more than just a logo, its how your brand speaks and communicates with its audience and customers. It's as technical as its visual, it's your brand's personality and that needs to connect with your audience. I have over 7+ years of experience driving brand growth through strategic design, brand refreshes, and system development across digital and print platforms and I would love to do the same for your brand.

Process

Discovery call: We will have a conversation to go over the brief and discuss the scope of the project.
Research: I will then do my research and come up with 3 options for the a visual design direction for your brand.
Logo Design: Once we choose a visual direction, I will then develop a comprehensive identity design deck which will include the new logomark and mockups of its implementation across various mediums.
Review 1: The first review will primarily be focused on the proposed logomark and making changes to it, if required.
Identity Design: Once the logomark has been approved, I will then process to develop the rest of the collateral and the brand elements that are part of the deliverables.
Review 2: In this stage, we will review the collateral and the brand elements such as fonts, colors, patterns, icons, etc.
Hand-off: Once the brand elements have been approved, I will then package them for hand-off. You will be provided a Google Drive link containing all of your brand assets categorized into folders.

FAQs

  • How long will the entire process take?

    Your entire identity design will be ready in 4-6 weeks.

  • Will I get the source files for my logo?

    Yes, you will be getting the source files of the logo along with any marketing collateral or templates that I will be designing for you.

  • What if I want to get more collateral designed?

    Any additional work that may be required, can be adjusted within the scope with a price adjustment.

  • Does product packaging included within the project cost?

    Product packaging is not included, however, it can be adjusted within the scope with a price adjustment.

What's included

  • Brand Logo

    Source files of the word mark and a pictorial mark, depending on the nature of the logo.

  • Brand Colors

    Brand colors along with accessibility pairing chart so you'll know which colors to use and how to use them.

  • Brand Typeface(s)

    Font files for the brand typeface that has been chosen.

  • Brand Elements

    Any patterns or design elements that are going to be a part of the brand's visual design language.

  • Social Media Templates

    Illustrator/Figma files for 4-6 templates for social media designs - static, carousel and Reels, to help you use them to create visually consistent content.

  • Marketing Collateral

    Printable files for brand marketing collateral that includes - business cards, letterhead and envelopes. More collateral can be designed per requirement.

  • Brand Guidelines

    A PDF document that details all of the brand elements, how they are supposed to be used and how they are not supposed to be used.

  • Optional

    The following can be provided if required: 1. Photography guidelines 2. Newsletter template 3. Brand Iconography

Duration

6 weeks

Skills and tools

Brand Designer

Logo Designer

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Figma

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fixed rate