A complete branding and UI design concept created for a modern streaming technology company. The goal was to move away from generic streaming visuals and create an identity that feels sleek, recognizable, professional, and technology-driven.

I explored multiple logo directions before developing a distinctive angular “S” symbol paired with a clean wordmark. I then built the visual language around the selected logo with a premium dark navy, blue, purple, and accent-pink palette and Poppins typography.

The concept was extended into a practical UI design system so the brand could remain consistent across digital products and platforms.