Brand Identity
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About this service
Summary
Mainly for brands that want strategy, copy, consulting and design all together. This package is perfect for those who are confident in their business and are fully committed to seeing their brand grow into something beyond their wildest dreams.
What's included
ONBOARDING
+ Consultation call + Discovery Session + Client Questionnaire
STRATEGY
+ Defining the company's unique value proposition. + Identifying the target audience and their needs. + Reviewing market research and competitive analysis. + Clarifying and articulating the company's mission, vision, and values. + Developing the brand's positioning, messaging, and voice. + Identifying the brand personality and values. + Creating a visual identity and brand guidelines. + Brainstorming creative marketing campaigns and brand activation ideas. + Determining specific recommendations for implementing the brand strategy across different channels. + Synthesizing the discussions into a comprehensive brand strategy document.
DESIGN
+ Mood Board Curation + Visual Direction + Primary Logo + 2 Logo Variations + Logo icon + Type system + Color palette + 10 instagram launch posts + 6 instagram highlight covers + Client’s choice of 3 Merch designs from: -t-shirt -bucket hat -sweatshirt -tote bag -business cards -thank you cards
OFFBOARDING
+ Brand Style Guidelines PDF + Master Brand File Handoff
Skills and tools
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