💡 Brand Strategy & Visual Identity
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About this service
Summary
What's included
Brand Strategy
I help you build the foundation before the visuals begin, researching your audience, analyzing competitors, and clarifying your brand’s positioning. This ensures that the creative work isn’t just beautiful but also aligned with your business goals, making every design decision intentional and strategic.
Logo Design
Creating a unique and memorable logo that embodies your brand's essence, leaving a lasting impression.
Color Palette Selection
Defining a cohesive and impactful color scheme that reflects your brand's personality and resonates with your audience.
Typography Guidelines
Curating a typography strategy for consistent and readable messaging, enhancing your brand's visual identity.
Branding Collateral Design
Designing essential collateral such as business cards, letterheads, and envelopes, maintaining brand consistency across all touchpoints.
Brand Imagery Style Guide
Developing guidelines for image selection and treatment to ensure a cohesive and compelling visual narrative.
Brand Guidelines Document
Compiling a comprehensive document outlining all visual elements and usage guidelines, empowering your team for consistent brand representation.
Social Media Assets
Providing graphics optimized for various social media platforms, ensuring a seamless and engaging online presence.
Skills and tools
Brand Designer
Graphic Designer
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Industries