💡 Brand Strategy & Visual Identity

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About this service

Summary

I offer a full brand development service that combines visual identity design with strategic brand thinking. This includes not just creating logos, colors, and typography, but also diving into your audience, competitors, and positioning, so the creative output is aligned with real business goals. The result is a brand that looks great and connects meaningfully with the right people.

What's included

  • Brand Strategy

    I help you build the foundation before the visuals begin, researching your audience, analyzing competitors, and clarifying your brand’s positioning. This ensures that the creative work isn’t just beautiful but also aligned with your business goals, making every design decision intentional and strategic.

  • Logo Design

    Creating a unique and memorable logo that embodies your brand's essence, leaving a lasting impression.

  • Color Palette Selection

    Defining a cohesive and impactful color scheme that reflects your brand's personality and resonates with your audience.

  • Typography Guidelines

    Curating a typography strategy for consistent and readable messaging, enhancing your brand's visual identity.

  • Branding Collateral Design

    Designing essential collateral such as business cards, letterheads, and envelopes, maintaining brand consistency across all touchpoints.

  • Brand Imagery Style Guide

    Developing guidelines for image selection and treatment to ensure a cohesive and compelling visual narrative.

  • Brand Guidelines Document

    Compiling a comprehensive document outlining all visual elements and usage guidelines, empowering your team for consistent brand representation.

  • Social Media Assets

    Providing graphics optimized for various social media platforms, ensuring a seamless and engaging online presence.


Skills and tools

Brand Designer

Graphic Designer

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design
Beauty
E-Commerce