What's included

• Introduction to the Brand

  - What We Stand For: A simple explanation of what the brand is all about—its mission, vision, and core values. - Brand Personality: Describes the brand’s “character,” like whether it’s fun, serious, or friendly.

• Logo Guidelines

  - Main Logo: The official logo of the brand, showing how it should look and where it can be used. - Other Versions of the Logo: Different layouts or colors of the logo and when to use them. - What Not to Do with the Logo: Examples of how the logo should NOT be used, like stretching it or changing its colors.

• Brand Colors

  - Main Colors: The primary colors that represent the brand. - Accent Colors: Additional colors that can be used to add variety. - How to Use the Colors: Simple rules on how to mix and match these colors.

• Fonts (Text Style)

  - Main Font: The main style of text used in all brand materials. - Supporting Fonts: Other text styles used for different purposes, like headings or smaller text. - When to Use These Fonts: Instructions on where and how to use each type of text style.

• Brand Voice & Tone

  - How We Talk: A guide to how the brand communicates, like whether it uses simple, friendly, or formal language. - Changing the Tone: How the communication style might change depending on the situation (e.g., more formal in emails, casual on social media).

• Digital & Online Presence

  - Website Design: Basic rules for how the brand’s website should look and feel. - Social Media Posts: Ready-made templates for creating social media posts that align with the brand.

• Marketing Materials

  - Brochures & Flyers: Pre-designed templates for printed materials. - Presentation Slides: A branded template for presentations. - Packaging Design: Instructions on how product packaging should look, including colors and logo placement.

• Motion & Animation

  - Logo Animation: How the logo should move or animate if used in a video.

• Examples and Best Practices

  - Real-Life Examples: Showing how the brand looks in real situations to give a better understanding. - Branded Merchandise: Specifications for items like t-shirts or mugs with the brand logo. - Do's and Don'ts: Simple examples of what works well and what doesn’t for the brand.

• Legal Information

  - Real-Life Examples: Showing how the brand looks in real situations to give a better understanding. - Do's and Don'ts: Simple examples of what works well and what doesn’t for the brand.

• Useful Files & Downloads

  - Logo Files: Ready-to-use logo files in different formats for different needs. - Fonts: Information on where to get the brand’s fonts or text styles. - Templates: Ready-to-use templates for presentations, social media, and more.