Project MarketingTéa Mihaila | Disignr Marketing
New communities demand specialized marketing. Whether you’re a new home developer or builder’s agent, our team can work with you to design an effective and efficient marketing plan for your new home project. We’ve collaborated with Realtors® and developers on more than 20 new developments throughout BC.
What's included
Project Direction & Timelines
- Client interview notes
- Understand the goals and timelines for the project
- Define vision & intended messaging
Research
Research report including:
- Development location research
- Target market
- Competition in the area
Marketing Strategy & Accounts Setup
- Set timeline for brand identity & accompanying materials
- Define which marketing materials will be needed (brochures / postcards / site signage / online ad banners / email headers / social media posts / etc.)
- Determine what external services are needed & order (Photography, Videography, Renderings, Floor plans, Staging)
- Set up domain & web hosting
- Determine marketing channels best suited for the target audience & set up accounts (Website / email / direct mail / social media / online ads / events / REW)
- Implement measuring / tracking for each marketing channel & set up accounts (CRM, Google Analytics, Meta Business Suite)
Marketing Materials
- Work with the client’s vision to develop the best-looking and best-performing materials to distribute – ideate
- Develop & refine brand identity (logo + all accompanying graphics / patterns + branding guidelines + stationery design)
- Create content (emails / direct mail / social media / brochures / postcards / site signage / Google ads / QR codes / bus stop ads / REW ads / site signage graphics)
- Create copy that’s cohesive and on-brand
Marketing Plan Execution
- Website
- Email / direct mail campaigns
- Printed materials for Presentation Centre / Open Houses (site signage, presentation centre graphics)
- Social media account setup, scheduled posts, advertising program
- Implement Google / Facebook / REW ads
Tracking & Analytics
- Monitor and adjust marketing strategy bi-weekly / monthly, depending on the length of the campaign
- Change ad placements, try new avenues (online and offline)
- Revisit budget & timelines
Téa Mihaila's other services
Starting at$8,500
Tags
Adobe Illustrator
Adobe InDesign
Google Analytics
WordPress
Brand Designer
Marketing Strategist
Web Designer
Service provided by
Téa Mihaila | Disignr Marketing Kelowna, Canada
Project MarketingTéa Mihaila | Disignr Marketing
Starting at$8,500
Tags
Adobe Illustrator
Adobe InDesign
Google Analytics
WordPress
Brand Designer
Marketing Strategist
Web Designer
New communities demand specialized marketing. Whether you’re a new home developer or builder’s agent, our team can work with you to design an effective and efficient marketing plan for your new home project. We’ve collaborated with Realtors® and developers on more than 20 new developments throughout BC.
What's included
Project Direction & Timelines
- Client interview notes
- Understand the goals and timelines for the project
- Define vision & intended messaging
Research
Research report including:
- Development location research
- Target market
- Competition in the area
Marketing Strategy & Accounts Setup
- Set timeline for brand identity & accompanying materials
- Define which marketing materials will be needed (brochures / postcards / site signage / online ad banners / email headers / social media posts / etc.)
- Determine what external services are needed & order (Photography, Videography, Renderings, Floor plans, Staging)
- Set up domain & web hosting
- Determine marketing channels best suited for the target audience & set up accounts (Website / email / direct mail / social media / online ads / events / REW)
- Implement measuring / tracking for each marketing channel & set up accounts (CRM, Google Analytics, Meta Business Suite)
Marketing Materials
- Work with the client’s vision to develop the best-looking and best-performing materials to distribute – ideate
- Develop & refine brand identity (logo + all accompanying graphics / patterns + branding guidelines + stationery design)
- Create content (emails / direct mail / social media / brochures / postcards / site signage / Google ads / QR codes / bus stop ads / REW ads / site signage graphics)
- Create copy that’s cohesive and on-brand
Marketing Plan Execution
- Website
- Email / direct mail campaigns
- Printed materials for Presentation Centre / Open Houses (site signage, presentation centre graphics)
- Social media account setup, scheduled posts, advertising program
- Implement Google / Facebook / REW ads
Tracking & Analytics
- Monitor and adjust marketing strategy bi-weekly / monthly, depending on the length of the campaign
- Change ad placements, try new avenues (online and offline)
- Revisit budget & timelines
Téa Mihaila's other services
$8,500