What's included

• Project Direction & Timelines

  - Client interview notes - Understand the goals and timelines for the project - Define vision & intended messaging

• Research

  Research report including: - Development location research - Target market - Competition in the area

• Marketing Strategy & Accounts Setup

  - Set timeline for brand identity & accompanying materials - Define which marketing materials will be needed (brochures / postcards / site signage / online ad banners / email headers / social media posts / etc.) - Determine what external services are needed & order (Photography, Videography, Renderings, Floor plans, Staging) - Set up domain & web hosting - Determine marketing channels best suited for the target audience & set up accounts (Website / email / direct mail / social media / online ads / events / REW) - Implement measuring / tracking for each marketing channel & set up accounts (CRM, Google Analytics, Meta Business Suite)

• Marketing Materials

  - Work with the client’s vision to develop the best-looking and best-performing materials to distribute – ideate - Develop & refine brand identity (logo + all accompanying graphics / patterns + branding guidelines + stationery design) - Create content (emails / direct mail / social media / brochures / postcards / site signage / Google ads / QR codes / bus stop ads / REW ads / site signage graphics) - Create copy that’s cohesive and on-brand

• Marketing Plan Execution

  - Website - Email / direct mail campaigns - Printed materials for Presentation Centre / Open Houses (site signage, presentation centre graphics) - Social media account setup, scheduled posts, advertising program - Implement Google / Facebook / REW ads

• Tracking & Analytics

  - Monitor and adjust marketing strategy bi-weekly / monthly, depending on the length of the campaign - Change ad placements, try new avenues (online and offline) - Revisit budget & timelines