What's included

• Input call designed to specify the target

  In the initial call, we define the goal we want to achieve together. I will find out exactly what your needs and ideas are. I will take lots of notes and ask you lots of questions. I want to be part of a story where I see your brand beating the competition and growing in the global marketplace. That's exactly why it's important to tune in to the right wave in the initial call

• Market research and determination of brand style

  After the opening call, I'm going to do some market research. I will analyze your competition, and the current situation in your segment. I will find out what are the strengths and weaknesses of your competition. I'll combine the information gathered from the initial call with the analysis and get to work on branding.

• Logo design

  If I have enough input from the market analysis and our initial call, I'll get to work on the logo. I will deliver three logos in the first round of creation. At the end of the collaboration, you will receive several versions of the logos to use in your presentation. You may be very satisfied in the first round, and then we move on. If you would like modifications to the logos, you can make your comments for change in the first or second argumentation round.

• Brand Manual

  For each logo, I also send clients a brand manual, which serves as a carrier of the brand's value and style. If the brand is going to create graphic elements and present itself in the marketplace, the core graphic values must be ensured, whether online or offline. The brand manual serves not only the designers but also the employees of the company themselves, to adhere to the set corporate communication.

• Unique colour palette

  The colour palette in the graphic design process includes the selection of primary and secondary colours that reflect the brand identity and appeal to the target audience. Refer to the brand manual for specific color codes for the color palette created for consistency across digital and print media. The palette also includes guidelines for color usage, combinations and contrasts to maintain visual harmony and accessibility.

• Modification

  Two modification rounds in a graphical process include initial feedback collection on a design, making revisions based on that feedback, and then presenting the updated design. The second round involves gathering further feedback on the revised design, making final adjustments, and ensuring the design meets all requirements and expectations before final approval.