Content Strategy Development
Contact for pricing
About this service
Summary
FAQs
What is included in a content strategy?
Your strategy includes content pillars, a content calendar, hashtag sets, caption direction, platform recommendations, and a visual moodboard—all tailored to your brand and audience.
Is this strategy customized for my business?
Yes! Every strategy is fully customized based on your goals, audience, brand voice, and the platforms you’re using (or want to grow on).
Will you also create the content?
This service is strategy-only, but I do offer content creation as a separate service if you’d like me to bring the strategy to life.
Can I use this strategy for multiple platforms?
Absolutely. I include platform-specific tips and recommendations, so your strategy works across Instagram, TikTok, Facebook, Pinterest, and more.
How will I receive the strategy?
You’ll receive a well-organized PDF or shared Google Drive folder with all your strategy materials, ready for you (or your team) to implement.
What's included
Content Strategy Guide
A custom document outlining content pillars, tone, themes, and objectives tailored to your brand.
Monthly/Quarterly Content Calendar
A strategic calendar with post ideas, formats, suggested visuals, and posting cadence.
Hashtag Strategy
Curated hashtag sets based on industry, target audience, and content goals.
Caption Direction or Templates
Examples or templates for writing on-brand captions that engage your audience.
Visual Direction or Moodboard
A brand-aligned visual reference to guide future content aesthetics.
Platform Recommendations
Strategic suggestions on which platforms to focus on and how to approach each one.
Audience Insights & Targeting Guide
A profile of your ideal audience, engagement triggers, and messaging notes.
