You will get comprehensive keywords & targeting audit.

Starting at

$

6,000

About this service

Summary

Elevate your ads with our Keywords & Targeting Audit. We go beyond data, focusing on precision targeting, user intent, and geographic relevance. Our actionable insights, from negative keywords to ROI-boosting ideas, ensure your ad budget delivers exceptional results. Your success is our priority, backed by personalized review sessions for added value.

What's included

  • Full Review of All Historical Search Terms

    Comprehensive analysis of past search terms to identify trends and opportunities.

  • Suggestions for Negative Keyword Candidates

    Recommendations for keywords to exclude, optimizing ad targeting and reducing irrelevant clicks.

  • List Categorization by Themes + Topics

    Organizing keyword lists into categories based on relevant themes and topics for efficient campaign management.

  • Assessment of Conversion Probability

    Evaluating the likelihood of conversions for different search terms to prioritize high-converting keywords.

  • User Intent Analysis to Maximize Revenue

    Understanding user intent behind search queries to tailor ad messaging and drive revenue.

  • Exclusion of Irrelevant Geographic Locations

    Filtering out geographic locations where ads are not relevant or cost-effective, optimizing ad spend.

  • Recommendations to Improve Quality Score

    Strategies to enhance ad relevance, landing page experience, and click-through rates for an improved quality score.

  • Assembly of Custom Audience Segments

    Building tailored audience segments based on demographics, interests, and behaviors for precise targeting.

  • Insights for High-Value Persona Demographics

    Identifying the demographics of high-value personas to inform targeting and messaging strategies.

  • Signals for Apps, URLs, Interests, and Terms

    Utilizing various signals, including app usage, URLs visited, interests, and search terms, to refine targeting.

  • Competitive Insights from Auction Data

    Analyzing auction data to understand competitors' strategies and optimize bidding and ad positioning.

  • 10+ Ideas to Improve ROI of Ad Budget

    Creative suggestions to enhance the return on investment (ROI) of ad spend, maximizing campaign effectiveness.

  • One-Hour Screen-Share to Review Deliverables

    Interactive session to review and discuss campaign deliverables, ensuring alignment with goals and objectives.

Recommendations

(5.0)

Jamshid Almetov

Client • May 11, 2024

I thoroughly enjoyed my time working with Joshua and his team "BERK Labs". His knowledge of SEM/PPC and expertise in Google Ads was a huge advantage to our entire business. Absolute superstar for the amount of effort he put in, would definitely recommend!

Lex Iñosa

Client • May 10, 2024

Working with Joshua is a true pleasure. His dedication, and collaborative spirit make every project a success. His willingness to offer valuable insights, listen, and support others creates a positive and productive work environment. Working with him as both a colleague and friend is a truly rewarding experience.

Megan Grassell • Yellowberry

Client • May 10, 2024

Joshua has been a fantastic asset to our team. Super communicative with clear objectives as well as a great sounding board as we have maneuvered this space. He has helped grow our online ad space steadily, within budget, and exceeded our expectations. I cannot recommend him enough!

Muhammad Amine

Client • May 9, 2024

Having worked at Google & J.P. Morgan, Joshua’s knowledge & his ability of coming up with tailored advertising approaches are distinctive. From SEM/PPC to CRO, he excels on different platforms & tools. In tough regulatory times, like GDPR or CCPA, his skills around compliance are important. What I appreciate most about Joshua is how collaborative he is and how determined he is to get things done right. He isn’t just any consultant but rather an associate whom you can trust who wishes you well

Nina Daniela Gonçalves

Client • May 9, 2024

I have been working with Joshua for some time now on different projects regarding Google Ads, copywriting and more. The collaboration has been great, Joshua is a great leader, gives guidance where needed but also trusts you to work independently. He is always communicative, expectations and timelines are clearly conveyed. I would definitely recommend working with him!

Ann Njuguna

Client • May 8, 2024

Working with Joshua has been a wonderful experience. His knowledge and experience in the digital and eCommerce fields are great and also relate well to the people he works with.  Not only does he care about the quality of work produced and results, but he is also concerned about a conducive work environment and the career growth of the people he works with.  With Joshua, we have delivered exceptional results to clients, generating more revenue for our clients from advertising, SEO, CRO.

Douglas Uggioni • BERK Labs

Client • May 8, 2024

Joshua is the kind of client or partner that every company wants to have. No matter if you own a small, medium, or big business, he is always willing to help you succeed. But be prepared to work with someone who's attentive to details, wants to do things the right way, and is always seeking to improve performance at all costs. I have been working with him for more than 2 years, and he is always motivating me to be a better professional and also a better person.

If you are looking to grow your business and implement a solid Google Ads strategy, I would highly recommend Joshua Berk. His knowledge of the ever-changing Google landscape is immense and he takes time to educate his clients on the whys and why nots of different strategies. Want Google to start finding your business? Definitely hire Josh!

Igor Knezevic • DataWiz

Client • May 8, 2024

Joshua Berk and his group at BERK Labs would be an invaluable and effectiv easset to any marketing team, demonstrating a rock-solid work ethic, great communication skills, perfect organization, and results to show for it that set him apart as a standout professional in the field of digital marketing. I have no doubt that they will continue to achieve great things in their domain, and I wholeheartedly recommend Joshua and BERK Labs to anyone seeking a highly skilled and reliable digital


Duration

2 weeks

Skills and tools

Search Engine Marketing
Google Ads

Industries

Marketing

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