In this project, I will research competitor sites to determine what's working or not within the product/market segment as a guide to finetuning content. I will also research customer/user lingos, product reviews, possible objections, etc. using tools like Buzzsumo, SparkToro, Amazon, Reddit, and IVOC (indirect voice of consumer) to drill down to accurate pain points or things that matter to customers.

Also, based on the customer/user awareness stage for client products and services, appropriate conversion funnel segments will be determined and created for accurate targeting of the right buyer personas. Finally, the right images or videos as well as backlinks will be embedded to optimize SEO best practices.