Visual Identity Design – Logo, Color Palette & Brand Guidelines

Hao Ta

Starting at

1,000

About this service

Summary

I create strategic and visually compelling brand identities that ensure your business stands out. From logos to brand guidelines, I craft cohesive visual identities that resonate with your audience and maintain consistency across all platforms. My design approach focuses on storytelling, making sure your brand not only looks good but also communicates its values effectively.

Tiered Packages:

Basic ($750) – Logo, color palette, typography, and brand guidelines.

Standard ($1000) – Basic package + graphic devices, patterns, and iconography.

Premium ($1500+) – Standard package + photography style guide, social media templates, and print collateral.

Process

3 Weeks (Standard Timeline)

Week 1: Strategy & Concept Development

🔹 Day 1: Discovery Call – Understanding your brand, goals, and target audience. 🔹 Day 2-3: Research & Competitive Analysis – Gathering inspiration and defining positioning. 🔹 Day 4-5: Mood Board Creation – Developing 3 style directions for feedback. 🔹 Day 6-7: Refinement & Final Mood Board Approval.

Week 2: Design & Refinement

🔹 Day 8-9: Logo Design Concepts – Sketching, experimenting, and refining. 🔹 Day 10-11: Creating Supporting Visual Elements – Color palette, typography, patterns, iconography. 🔹 Day 12-13: First Presentation – Reviewing the full identity system. 🔹 Day 14: Revisions & Refinement (if needed).

Week 3: Finalization & Delivery

🔹 Day 15-16: Apply Final Adjustments & Refinements. 🔹 Day 17-18: Create Brand Guidelines Document. 🔹 Day 19-20: Package all final files & deliver assets.

Alternative Timeframes:

Express Package (2 weeks) – For small businesses/startups needing a faster turnaround.

Extended (4+ weeks) – For larger businesses or when additional brand assets (packaging, social media templates, etc.) are required.

FAQs

How long does the process take?
It typically takes 2-4 weeks, depending on the complexity of the project and the number of revisions. This ensures that we craft a well-thought-out, cohesive brand identity tailored to your business.
How many visual identity concepts will I receive?
I provide three initial mood boards based on your brand’s strategy and target audience. Once we decide on a direction, I’ll develop one refined brand identity, including a logo, color palette, typography, and supporting visuals.
What if I need revisions?
The package includes three rounds of revisions to refine the design and ensure it aligns with your vision. Additional revisions can be requested for an extra fee.
What file formats will I receive?
You’ll receive high-quality vector and web-ready files, including: ✅ AI, EPS, PDF (for print and scalability) ✅ PNG, JPG, SVG (for digital and web use)
What’s included in the brand guidelines?
The brand guidelines provide instructions for consistent brand application. It includes: 📁 Final Design Files – AI, PDF, PNG, and JPG formats for digital & print use. 🎨 Primary & Secondary Logo – Scalable and versatile for all applications. 🌈 Color Palette – HEX & RGB codes for brand consistency. 🔤 Typography System – Font pairings with usage guidelines. 📘 Brand Guidelines PDF – A guide to ensure cohesive brand application. 🖼️ Basic Stationery Design – Business card, letterhead, or social media kit (optional). ✨ Graphic Device – Unique brand elements that enhance visual identity. 📷 Photography Style Guide – A reference for imagery that aligns with the brand. 🌀 Pattern Design – Custom patterns for backgrounds, packaging, or brand materials. 🔲 Icon Style Guide – A cohesive icon set or guidelines for consistent iconography.
Do you offer branding services beyond visual identity?
Yes! I can also provide social media templates, packaging, print collateral, and motion guidelines upon request. Let’s discuss your specific needs!
Can you refresh my existing brand identity?
Absolutely! If your current brand identity feels outdated or inconsistent, I can modernize it while maintaining its core essence.
Will I own the rights to my brand assets?
Yes! Upon final payment, you will have full ownership and rights to all design assets provided.

What's included

📁 Final Design Files
AI, PDF, PNG, and JPG formats for both digital & print use.
🎨 Primary & Secondary Logo
Scalable and versatile for all applications.
🌈 Color Palette
CMYK, PMS, HEX & RGB codes for brand consistency.
🔤 Typography System
Font pairings with usage guidelines.
📘 Brand Guidelines PDF
A guide to ensure cohesive brand application.
🖼️ Basic Stationery Design
Business card, letterhead, or social media kit (optional).
✨ Graphic Device
Unique brand elements that enhance visual identity.
📷 Photography Style Guide
A reference for imagery that aligns with the brand.
🌀 Pattern Design
Custom patterns for backgrounds, packaging, or brand materials.
🔲 Icon Style Guide
A cohesive icon set or guidelines for consistent iconography.
Website Style Guide
A simple guide for web UI elements (if the brand will be used online).
Social Media Guidelines
Best practices for applying branding on social platforms.