For SaaS teams preparing for a launch, repositioning, or growth push where the website needs to explain the product clearly and convert attention into qualified action. I own the website from strategy through launch: positioning and conversion architecture, page structure, visual direction in Figma, responsive Framer development, motion, CMS, analytics readiness, and final QA. One senior partner handles both design and development, so the approved direction survives the build. WHAT THE STARTING SCOPE INCLUDES • Positioning and conversion architecture • Up to 5 core pages • Custom visual direction in Figma • Responsive Framer build • Motion system and reusable components • CMS where required • SEO, performance, analytics, and launch QA • Two consolidated revision rounds • Two weeks of post-launch stabilization TIMELINE Most engagements run 3 to 5 weeks once copy, assets, and decision-makers are ready. GOOD FIT IF You have a real product, a meaningful launch date, and a team that wants senior design and development ownership rather than a template assembled quickly. NOT INCLUDED IN THE STARTING PRICE Full brand identity creation, long-form copywriting, paid assets, complex application development, unlimited pages or revisions, and third-party subscriptions are scoped separately.