What's included

• PLANNING

  Your website begins with a thorough, up-front process of discovery. Through interviews and surveys, we develop a series of deliverables that allows us to work efficiently through the duration of production. Your projects success depends on a solid foundation, this work is crucial. DELIVERABLES: ● Project setup ● Timeline & milestone setup ● Business objectives survey ● Design objectives survey ● Ideal customer profile brief ● Conversion workflow ● Sitemap

• CONVERSION CONTENT

  Your website needs to convert traffic into qualified leads. We will help develop and refine your sales letter and site layout into several deliverables that will be used to convert traffic into leads. DELIVERABLES: ● Sales letter development ○ Homepage, Services, Products, About, & Contact Us ● Content download opt-in's ○ Customer opt-in ○ Vendor opt-in ● Auto-responder series ○ Customer focused 6 part email series ○ Vendor focused 6 part email series

• ADDITIONAL CONTENT

  We know that you will have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organise and load this content into the content management system when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to twenty (20) pages. DELIVERABLES: ● Content inventory ● 2 Rounds of professional proofing ● Load content into CMS and format ● 2 Rounds of on-site revisions to content layout

• SEARCH ENGINE OPTIMIZATION

  In addition to your website needing to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimising your websites content for a basket of relevant, traffic-rich keywords. DELIVERABLES: ● Competitive benchmark three (3) top competitors ● Keyword research, target top ten (10) opportunities ● Optimize page titles ● Meta descriptions ● SEO copywriting / text optimization ● Image optimization ● Google XML ● Robots.txt ● Optimize up to three (3) locations' Google Local, Bing, Citysearch, and Yelp profiles; one (1) round of review and revisions per profile

• DESIGN

  Visitors browsing your site from other device types account for up to 20% of your website traffic. We will create a separate mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes. DELIVERABLES: ● 1 mobile concept ● 2 rounds of revisions ● 1 tablet concept ● 2 rounds of revisions ● Device testing - iPhone, iPad, Android, & Blackberry

• WEBSITE

  We will create your website with about thirty (30) pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation. CUSTOM MODULES: We will create the following custom modules as part of your website... ● Forms: contact us, customer feedback, and franchise opportunity; all form data will automatically be collected in our database ● Blog/News: you will be able to post new content and articles; your blog will include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement Facebook comments for additional shareability of blog content ● Homepage Hero: we will use mobile compatible technology to create an innovative homepage hero slideshow so that you can feature new products or information; each slide will have the following assets: title, subtitle, short description, link, image or video; ● Locations: we will create a dynamic content database that will serve as location "landing pages"; each location will have the following assets: name, short description, full description (HTML-enabled), primary image, supporting images (up to 10), address with Google Map embed, directions, hours, services (up to 10 checkbox fields), phone number, email contact; we will create a "reviews" app that will add the ability for web visitors to rate their experience at a specific location - this information will be pushed to Google Reviews for higher local search placement; ● [ADDITIONAL CUSTOM MODULES, ECOMMERCE & PLUGINS] DELIVERABLES: ● Fully functional website ● Google Analytics install ● Google Webmaster tools setup

• EMAIL MARKETING

  Create one (1) branded newsletter template. Setup three (3) email marketing list that will have an easy signup via the website for news and special offers. At the point of every purchase or inquiry the customer will be prompted to add themselves to this marketing list. DELIVERABLES: ● 1 Custom email marketing template

• SOCIAL MEDIA SETUP

  We will integrate social media widgets into the site in the appropriate places. Additionally, we will customise your various social media properties to have a consistent look & feel and desired functionality. DELIVERABLES: ● Facebook commenting on-site ● Social media links ● Social sharing ("like" and share buttons) ● X (Twitter) feed + hashtags for product/service page feeds ● Facebook tabs for opt-in & products/services ● Facebook & X (Twitter) RSS tie-ins ● Customise Facebook page icon & cover image ● Customise X (Twitter) page design ● Customise Foursquare page icon

• COMPLETION

  Before your website goes live we will do a quality assurance review of each web page to make sure it meets scope specification. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide a thirty (30) day warranty period from the day the website goes live to make sure the website meets your specifications.

• TRAINING

  Included in this initial project will be three (3) one hour system webinar trainings covering the following topics: ● Basic website management & blog ● Custom Modules & Plugins ● Email Marketing ● Analytics Each of these trainings will be recorded and presented for future use. Additional screencast trainings might be delivered to support specific processes included in your website project. Sometimes pre-recorded videos or documentation are opted in place of webinar trainings for certain backend processes.

• ADDITIONAL CONTENT

  We know that you will want additional content about your business on your website than what we are developing. This might include additional pages, blog entries, imagery, frequently asked questions, and documents. We support and encourage this content to be created and added to your website. Our disclaimer is that this content development or entry does not hold up the project process or our project milestones. Payment must not be withheld due to this content.