Brand identity by Koussay Zayani

Brand identity

Koussay Zayani

Contact for pricing

About this service

Summary

I craft brand identities that feel alive on every touch-point, from the first logo sketch to the last launch graphic. You leave with a polished style guide that keeps designers, writers, and developers speaking the same visual language. Your audience sees a clear story, and you see stronger brand recognition.

Process

Discovery call to map goals and audience

Mood board and concept sketches delivered within three days

Two refinement rounds driven by your feedback

Final handoff of logo suite, color palette, typography files, and style guide

FAQs

How long does the project take?
Most identities wrap in ten to fourteen days, depending on feedback speed.
How many revisions are included?
Two full rounds, plus minor tweaks if needed.
What file types will I receive?
SVG, PNG, PDF, and print-ready CMYK files for every logo version, plus editable source files.

What's included

Logo suite
Primary, secondary, and icon logos exported in SVG, PNG, and PDF, plus a favicon for web use.
Color and typography system
Curated palette with HEX, RGB, and CMYK codes, paired with headline and body font files and licensing links.
Brand style guide
A fifteen-page PDF that explains logo spacing, color application, typography hierarchy, imagery tone, and brand voice, ensuring consistency across every touchpoint.
Launch asset pack
Ready-to-use social avatars, cover images, email signature, and a print-ready business card layout, all aligned with the new look.

Example projects