Elevate Your Brand with Captivating Identity Design Services

Valeria de la Ossa

(0)

Starting at

1,500

About this service

Summary

I offer comprehensive brand identity design services that transform your vision into a captivating visual narrative. By blending creativity with strategic insights, I create unique and memorable brand elements that resonate with your target audience. What sets me apart is my personalized approach, ensuring that every design reflects your brand's essence while standing out in a competitive market.

Process

Steps for Brand Identity Design Project:

1.Initial Consultation:

-Discuss client goals, vision, and requirements.

-Gather information about the target audience and competitors.

2.Brand Research & Analysis:

-Conduct market research to identify trends and insights.

-Analyze competitors to understand positioning and differentiation.

3.Brand Strategy Development:

-Define the brand’s vision, mission, values, and personality.

-Create a brand positioning statement and messaging framework.

4.Concept Development:

-Brainstorm initial design concepts and ideas based on research.

-Create mood boards to capture the desired aesthetic and feel.

5.Logo Design:

-Develop initial logo concepts and present them to the client.

-Gather feedback and refine the logo based on client input.

-Finalize the logo and create variations (e.g., color, black & white).

6.Visual Identity Creation:

-Design the color palette, typography, and any patterns or textures.

-Create brand collateral such as business cards, stationery, and social media graphics.

7.Brand Style Guide:

-Compile all brand elements into a comprehensive brand style guide.

-Outline usage guidelines for logos, colors, typography, and other visual assets.

8.Client Review and Revisions:

-Present the final designs and style guide to the client for review.

-Make any necessary revisions based on feedback.

9.Final Deliverables:

-Prepare and deliver all final files in various formats (AI, EPS, PNG, JPG).

-Provide the brand style guide and any additional collateral.

10.Project Handoff:

-Conduct a final meeting to discuss the project and answer any questions.

-Ensure the client has all necessary files and understanding of their brand identity.

What's included

Deliverables for Brand Identity Project
→ Brand Strategy Document: Overview of brand vision, mission, and values. Target audience and positioning. → Logo Design: Primary logo and variations (horizontal, vertical, icon). Logo usage guidelines. → Color Palette: Defined color scheme with color codes (RGB, CMYK, HEX). → Typography Guidelines: Selected fonts for headings, body text, and accents. Usage recommendations. Brand Patterns and Textures (if applicable). → Stationery and Mockups: Business card design. Letterhead and envelope designs. Posters, flyers, etc. → Social Media Branding: Profile and cover images for major social media platforms. Social media graphics templates. → Brand Style Guide: Comprehensive document outlining visual identity and brand usage. Guidelines for tone, voice, and messaging. → Final Files: High-resolution files in various formats (AI, EPS, PNG, JPG). Source files for logos and graphics. → Feedback and Revision Summary: Document summarizing client feedback and changes made.
Optional Deliverables (if included in the project scope)
→ Merchandise Design: Mockups for promotional products. → Email Signature Design: Branded email signature templates.

Example projects