What's included

• Curated Stylescape

  A comprehensive mood board to set the creative direction for your brand’s personality, tone of voice, visual identity and all associated design systems.

• Personality & Tone of Voice

  Your brand’s unique voice to connect with your audience in a way that feels authentic and true to your brand archetype, along with a guide to help you keep your messaging consistent, no matter the platform.

• Tagline & Messaging

  A memorable tagline and clear messaging for your flagship product or service that speaks crisply of what you offer.

• Logo Suite

  A full set of logos, including primary, secondary, and several adapted brand marks for all your needs.

• Colour Palette & Direction

  A carefully curated colour scheme, with colour pairing, hierarchy and usage direction, to help represent your brand at its best.

• Typography & Direction

  Thoughtfully selected typefaces, with type pairing, font hierarchy and guidelines, all complementing the logotype to ensure that everything looks sharp and consistent.

• Pattern Library

  Repetitive patterns as standout or relief elements for backdrops or backgrounds to make every appearance of your brand pique interests and add recall value.

• Stationery Collateral

  Business card and letterhead included by default. Other stationery and print collateral as add-ons of your choice or to swap out the defaults for your necessities.

• Icon Library

  A comprehensive icon pack with curated and/or custom-made icons for all things that need visual encompassing.

• Component Library

  Reusable, purpose-built building blocks of graphical or interactive elements and shapes to maintain consistency across all planned and unplanned applications.

• Custom Email Signatures

  Tailored email signature templates to keep your formal communication on-brand.

• Social Media Display Images & Banners

  Branded images for your social media accounts that stand out.

• Social Media Templates

  A suite of 6 responsive, static templates to keep your social media posts, stories and reel covers looking great.

• Comprehensive Brand Guide

  A comprehensive document that outlines everything from your voice to your visuals to your design systems, ensuring consistency across the board.

• Add-ons

  Get your identity noticed through a multitude of applications and media of implementation of your brand; be it through packaging, print collateral, editorial design, presentations and pitch decks, large format print, environmental branding, and everything else that could help the world identify you. And everything about your online presence, be it social media content and content planning, social media ad campaigns, email marketing and newsletters—you name it, add it.