An EPS file, or Encapsulated PostScript file, is a versatile vector format of your logo. In other words, you can resize your logo as big or small as needed without compromising the quality of the logo. EPS is compatible with a large number of software programs and is great for use with printed elements due to its high quality. What it is suitable for: Business cards Brochures Advertisements Anything that will be printed

Although it cannot be scaled to the desired size like that of an EPS, JPGs are great and often preferred for internet use. Due to their smaller file size, they load faster on the web and still look ‘sharp’ to the eye when viewed on a computer monitor. However, the best format for web delivery for a logo file is SVG. It is a special vector format used most often in digital applications. What it is suitable for: Websites Online ads and banners Email marketing and email signatures Anything distributed digitally

Consider situations where only a part of the logo or corporate identity will be displayed. This often applies to digital presence, such as a website favicon, mobile app icon, etc. It is important that files of appropriate format and size are supplied for these purposes as well.

A full-colored, CMYK file for the printed file formats (EPS, TIFF) and RGB for the web formats (JPG, GIF). This way you wont experience strange color issues when printing and will save them money with their printers.

A well-designed logo should not only work in color but also in black and white (reversed-out) versions.